Yandex: annual revenue 2019-2020, by segment

The largest share of Yandex's annual revenue stemmed from the advertising segment, amounting to 126.45 billion Russian rubles in 2020. This marked an increase by 4.71 billion Russian rubles compared to the previous year’s figures. The taxi and food tech segments accounted for a roughly 38 billion Russian rubles revenue growth each from 2019 to 2020. 

History and business model

    Yandex, which stands for “yet another indexer,” was presented to the wide public for the first time in 1997. The company developed its first contextual banner a year after its launch, and ever since the contextual advertising has become the core business segment of this search engine. Some of the most significant milestones were marked in 2002 when Yandex became profitable, in 2005 when the company expanded beyond national borders, and in 2011 when Yandex got listed in NASDAQ stock market. New innovative services were developed by the company on a yearly basis since its foundation.

Yandex.Taxi was introduced in 2011, and soon has become one of the most profitable segments of the company. Apart from Russia, it operates across CIS countries, Eastern Europe, and Middle East, combining taxi aggregation and food tech businesses. By year-end 2020, this segment has yielded roughly 67 billion Russian rubles in revenue.

Financial highlights

    Yandex’s annual revenue along with the operating costs and expenses has been growing year-on-year. In 2020, the former amounted to over 218 billion Russian rubles, and the latter to 202 billion Russian rubles. The search and portal segment, with over 60 billion Russian rubles of adjusted EBITDA, was the most profitable segment of the group in 2020.