Breakdown of online wine tastings worldwide 2021, by country and target group

Published by
Ana M. López,
Feb 10, 2022
According to a January 2021 survey, German wineries offering online wine tastings targeted private consumers for the most part. In comparison, one-third of surveyed Italian wineries conducted such activities only for private customers, 32 percent did it only for businesses, and the remaining ones for both.

Distribution of wineries conducting online wine tastings worldwide as of January 2021, by country and main target group

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Release date

March 2021

Region

Worldwide

Survey time period

January 2021

Number of respondents

551 respondents

Method of interview

Online survey

Supplementary notes

Exceeding or missing percentage points to 100 might be due to rounding.

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