Profile of winery visitors worldwide 2020

Published by
Ana M. López,
Oct 8, 2021
When asked about what types of tourists frequent wineries worldwide as of 2020, over half of wineries surveyed stated that most of their visitors were more casual wine tasters. Meanwhile, around 15 percent of wineries said that they were frequented by sophisticated wine tasters.

Most common types of tourists at wineries worldwide as of November 2020

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Source

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Release date

December 2020

Region

Worldwide

Survey time period

November 16 to 23, 2020

Number of respondents

71 respondents

Special properties

among wineries in 34 countries worldwide

Method of interview

Online survey

Supplementary notes

Question was phrased by the source as: "Who is the typical visitor to your winery?"

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