Marketing personalization


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Statista dossier on marketing personalization
Table of contents
- 1. Overview & usage
Usage of personalization in digital marketing channels worldwide 2018
Most used types of personalization experiences by marketers worldwide 2017
Personalization format usage worldwide 2018
Digital marketing personalization technologies used by companies worldwide 2016
Share of marketing budget spent on digital personalization worldwide 2016
Data used by marketers when targeting for personalization worldwide 2018
Share of marketers personalizing by age in the U.S. 2017, by channel
- 2. Marketer perspective
Leading website and in-app personalization benefits worldwide 2017
Main obstacles to using personalization among North American marketers 2017
Perceived ROI level from digital marketing channels worldwide 2017
North American company adoption levels of selected marketing technologies in 2017
Degrees of satisfaction with online channel personalization levels worldwide 2017
Personalization in marketing - ways of using data 2016
- 3. Consumer perspective
Understanding of personalization in marketing among U.S. consumers 2017
Opinions on personalization in marketing in the U.S. 2017
U.S. consumer view of purchase history based mobile shopping recommendations 2017
U.S. consumer appreciation of personalized recommendations on selected platforms 2017
North American consumer preference of retail personalization form 2017, by gender
North American consumer preference of retail personalization form 2017, by age group
U.S. consumer expected personalized experiences in exchange for personal data 2017
U.S. consumer view of successful online personalization use 2017, by industry
Companies U.S. consumers view as best at personalizing online experiences 2016
- 4. Effectiveness
Most effective personalization strategies in the U.S. 2017
Top-performing e-commerce marketing personalization tactics worldwide 2017
U.S. personalized shopping experiences: expectations vs. reality 2017, by channel
Companies doing well at personalization online in the U.S. 2017
Companies doing well at personalization offline in the U.S. 2017
U.S. consumers view of online store product suggestions 2017
Frequency of purchasing items suggested by online stores in the U.S. 2017, by income
- 5. E-mail
KPIs of personalized vs. non-personalized e-mails in the U.S. 2017
E-mail tactics seen as driving conversions according to online retailers 2016
North America: planned changes in e-mail marketing strategies 2016-2018
Triggered e-mails average conversion rates in the U.S. in 2016, by order value
Revenue per triggered e-mail in the U.S. in 2016, by type
North America: personalized e-mail marketing target groups 2016
Share of marketers personalizing by age in the U.S. 2017, by channel
U.S. consumers annoyance with selected e-mail marketing practices in 2017
U.S. consumers' frustration with e-mail personalization errors in 2017
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- Attitude on sharing personal data for personalized marketing Japan 2019Attitude on sharing personal data for personalized marketing Japan 2019
- Attitude on the use of personal sources for personalized marketing Japan 2019Attitude on the use of personal sources for personalized marketing Japan 2019
- Attitude on the use of one's purchase history for personalized marketing Japan 2019Attitude on the use of one's purchase history for personalized marketing Japan 2019
- Attitude on the use of online activities for personalized marketing Japan 2019Attitude on the use of online activities for personalized marketing Japan 2019
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