Marketing personalization in the U.S.

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Statista dossier on marketing personalization in the United States

This dossier has been compiled to provide statistical information about marketing personalization among consumers and marketers in the United States.

Table of contents

  • 1. Overview & usage
    • Share of digital budgets devoted to marketing personalization in the U.S. and UK 2020

    • Marketing personalization use in the U.S 2019, by category

    • Usage of personalization in digital marketing channels U.S. 2020

    • Most used cases of personalization experiences by marketers U.S. and UK 2020

    • Personalization format usage in the U.S. 2020

  • 2. Marketer perspective
    • Extent of personalization used by marketers in the U.S. and the UK 2020

    • Personalization approaches used by marketers in the U.S. 2018-2020

    • Data used by marketers when targeting for personalization U.S. 2020

    • Personalization tools used by marketers in the U.S. 2020

    • Leading personalization benefits in the U.S. 2020

    • Ways in which CDPs are used by marketers in the U.S. 2020

  • 3. Consumer perspective
    • U.S. internet user attitude to personalization 2019

    • U.S. consumers willing to disclose personal info to get personalized offers 2019

    • Level of consent to cookies usage by internet users in the U.S 2019

    • Internet users subscribing to personalized promo messages in the U.S. 2019

    • Consumer perception of brands personalizing content in the U.S. and the UK 2020

    • Importance of personalized content to consumers in the U.S. and the UK 2020

    • Frequency of following personalized recommendations by consumers U.S. and UK 2020

    • Most appealing types of personalization according to internet users in the U.S. 2019

    • Most common types of personalization seen by internet users in the U.S. 2019

  • 4. Effectiveness
    • Marketer view on return per dollar spent on personalization in the U.S. and UK 2020

    • Average monthly retailer marketing personalization revenue in the U.S 2019, by type

    • Share of global B2B professionals attributing revenue growth to personalization 2020

    • Important characteristics for effective e-mail marketing optimization worldwide 2019

    • CDPs impact on efficiency in the U.S. 2020

  • 5. E-commerce
    • E-commerce websites with a personalization program in place in the U.S. and UK 2020

    • Data used for personalization on e-commerce websites U.S. and UK 2020

    • Segmentation used for personalization on e-commerce websites U.S. and UK 2020

    • Personalized content types on e-commerce websites in the U.S. and UK 2020

    • Automated e-commerce e-mail marketing conversion rates worldwide 2020

    • Automated e-commerce e-mail marketing open rates worldwide 2020

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