Marketing personalization

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on marketing personalization

This dossier has been compiled to provide statistical information about marketing personalization among consumers and marketers in the United States and worldwide.

Table of contents

  • 1. Overview & usage
    • Usage of personalization in digital marketing channels worldwide 2018

    • Most used types of personalization experiences by marketers worldwide 2017

    • Personalization format usage worldwide 2018

    • Digital marketing personalization technologies used by companies worldwide 2016

    • Share of marketing budget spent on digital personalization worldwide 2016

    • Data used by marketers when targeting for personalization worldwide 2018

    • Share of marketers personalizing by age in the U.S. 2017, by channel

  • 2. Marketer perspective
    • Leading website and in-app personalization benefits worldwide 2017

    • Main obstacles to using personalization among North American marketers 2017

    • Perceived ROI level from digital marketing channels worldwide 2017

    • North American company adoption levels of selected marketing technologies in 2017

    • Degrees of satisfaction with online channel personalization levels worldwide 2017

    • Personalization in marketing - ways of using data 2016

  • 3. Consumer perspective
    • Understanding of personalization in marketing among U.S. consumers 2017

    • Opinions on personalization in marketing in the U.S. 2017

    • U.S. consumer view of purchase history based mobile shopping recommendations 2017

    • U.S. consumer appreciation of personalized recommendations on selected platforms 2017

    • North American consumer preference of retail personalization form 2017, by gender

    • North American consumer preference of retail personalization form 2017, by age group

    • U.S. consumer expected personalized experiences in exchange for personal data 2017

    • U.S. consumer view of successful online personalization use 2017, by industry

    • Companies U.S. consumers view as best at personalizing online experiences 2016

  • 4. Effectiveness
    • Most effective personalization strategies in the U.S. 2017

    • Top-performing e-commerce marketing personalization tactics worldwide 2017

    • U.S. personalized shopping experiences: expectations vs. reality 2017, by channel

    • Companies doing well at personalization online in the U.S. 2017

    • Companies doing well at personalization offline in the U.S. 2017

    • U.S. consumers view of online store product suggestions 2017

    • Frequency of purchasing items suggested by online stores in the U.S. 2017, by income

  • 5. E-mail
    • KPIs of personalized vs. non-personalized e-mails in the U.S. 2017

    • E-mail tactics seen as driving conversions according to online retailers 2016

    • North America: planned changes in e-mail marketing strategies 2016-2018

    • Triggered e-mails average conversion rates in the U.S. in 2016, by order value

    • Revenue per triggered e-mail in the U.S. in 2016, by type

    • North America: personalized e-mail marketing target groups 2016

    • Share of marketers personalizing by age in the U.S. 2017, by channel

    • U.S. consumers annoyance with selected e-mail marketing practices in 2017

    • U.S. consumers' frustration with e-mail personalization errors in 2017

More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
Statista is a great source of knowledge, and pretty helpful to manage the daily work.

Christof Baron about Statista CEO, MindShare Germany

Any more questions?

Get in touch with us quickly and easily. We are happy to help!

News