Marketing personalization in the United States

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Statista Dossier on marketing personalization in the United States

Table of contents

    • Share of digital budgets devoted to marketing personalization in the U.S. and UK 2020

    • Marketing personalization use in the U.S 2019, by category

    • Usage of personalization in digital marketing channels U.S. 2020

    • Most used cases of personalization experiences by marketers U.S. and UK 2020

    • Personalization format usage in the U.S. 2020

    • Extent of personalization used by marketers in the U.S. and the UK 2020

    • Personalization approaches used by marketers in the U.S. 2018-2020

    • Data used by marketers when targeting for personalization U.S. 2020

    • Personalization tools used by marketers in the U.S. 2020

    • Leading personalization benefits in the U.S. 2020

    • Ways in which CDPs are used by marketers in the U.S. 2020

    • U.S. internet user attitude to personalization 2019

    • U.S. consumers willing to disclose personal info to get personalized offers 2019

    • Level of consent to cookies usage in the U.S. 2021, by age

    • Internet users subscribing to personalized promo messages in the U.S. 2019

    • Consumer perception of brands personalizing content in the U.S. and the UK 2020

    • Importance of personalized content to consumers in the U.S. and the UK 2020

    • Frequency of following personalized recommendations by consumers U.S. and UK 2020

    • Most appealing types of personalization according to internet users in the U.S. 2019

    • Most common types of personalization seen by internet users in the U.S. 2019

    • Marketer view on return per dollar spent on personalization in the U.S. and UK 2020

    • Average monthly retailer marketing personalization revenue in the U.S 2019, by type

    • Share of global B2B professionals attributing revenue growth to personalization 2020

    • Important characteristics for effective e-mail marketing optimization worldwide 2019

    • CDPs impact on efficiency in the U.S. 2020

    • E-commerce websites with a personalization program in place in the U.S. and UK 2020

    • Data used for personalization on e-commerce websites U.S. and UK 2020

    • Segmentation used for personalization on e-commerce websites U.S. and UK 2020

    • Personalized content types on e-commerce websites in the U.S. and UK 2020

    • Automated e-commerce e-mail marketing conversion rates worldwide 2020

    • Automated e-commerce e-mail marketing open rates worldwide 2020

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