Marketing personalization

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Statista dossier on marketing personalization

This dossier has been compiled to provide statistical information about marketing personalization among consumers and marketers in the United States and worldwide.

Table of contents

  • 1. Overview & usage
    • Usage of personalization in digital marketing channels worldwide 2018

    • Most used types of personalization experiences by marketers worldwide 2017

    • Personalization format usage worldwide 2018

    • Digital marketing personalization technologies used by companies worldwide 2016

    • Share of marketing budget spent on digital personalization worldwide 2016

    • Data used by marketers when targeting for personalization worldwide 2018

    • Share of marketers personalizing by age in the U.S. 2017, by channel

  • 2. Marketer perspective
    • Leading website and in-app personalization benefits worldwide 2017

    • Main obstacles to using personalization among North American marketers 2017

    • Perceived ROI level from digital marketing channels worldwide 2017

    • North American company adoption levels of selected marketing technologies in 2017

    • Degrees of satisfaction with online channel personalization levels worldwide 2017

    • Personalization in marketing - ways of using data 2016

  • 3. Consumer perspective
    • Understanding of personalization in marketing among U.S. consumers 2017

    • Opinions on personalization in marketing in the U.S. 2017

    • U.S. consumer view of purchase history based mobile shopping recommendations 2017

    • U.S. consumer appreciation of personalized recommendations on selected platforms 2017

    • North American consumer preference of retail personalization form 2017, by gender

    • North American consumer preference of retail personalization form 2017, by age group

    • U.S. consumer expected personalized experiences in exchange for personal data 2017

    • U.S. consumer view of successful online personalization use 2017, by industry

    • Companies U.S. consumers view as best at personalizing online experiences 2016

  • 4. Effectiveness
    • Most effective personalization strategies in the U.S. 2017

    • Top-performing e-commerce marketing personalization tactics worldwide 2017

    • U.S. personalized shopping experiences: expectations vs. reality 2017, by channel

    • Companies doing well at personalization online in the U.S. 2017

    • Companies doing well at personalization offline in the U.S. 2017

    • U.S. consumers view of online store product suggestions 2017

    • Frequency of purchasing items suggested by online stores in the U.S. 2017, by income

  • 5. E-mail
    • KPIs of personalized vs. non-personalized e-mails in the U.S. 2017

    • E-mail tactics seen as driving conversions according to online retailers 2016

    • North America: planned changes in e-mail marketing strategies 2016-2018

    • Triggered e-mails average conversion rates in the U.S. in 2016, by order value

    • Revenue per triggered e-mail in the U.S. in 2016, by type

    • North America: personalized e-mail marketing target groups 2016

    • Share of marketers personalizing by age in the U.S. 2017, by channel

    • U.S. consumers annoyance with selected e-mail marketing practices in 2017

    • U.S. consumers' frustration with e-mail personalization errors in 2017

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