Buying a car is for many, one of the biggest purchases they will ever make. There are a lot of factors to consider in choosing the right one, but which are prioritized by potential buyers in the United States? According to data from Statista's Global Consumer Survey 2018
, at the top of the checklist are safety and fuel efficiency. With 65 and 64 percent respectively, these two characteristics easily outpunch brand loyalty, with only 29 percent saying this was a top priority when shopping around.