YouTube is the social media platform gaining the most traction among American teens. Nearly 85 percent of teens surveyed by Pew reported using the site last year.
While YouTube just barely inches ahead of Facebook when it comes to adult usage, Facebook struggles with teen users much more than YouTube. While nearly all teens report using YouTube, only half of the teens interviewed by Pew reported using Facebook. Instagram, which is owned by Facebook, is the younger offshoot of the brand, with the photo-first site attracting nearly three-quarters of the teens in this study.
Teens are fickle users. Back in 2015, when this study was first conducted, over seven in ten teens reported using Facebook. While teen use of Facebook dropped by nearly 20 percentage points, even after smartphone access shot up by that same amount over the same period.
The chart shows the share of respondents who use the following online platforms.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!