YouTube: most subscribed channels 2020

What is the most subscribed YouTube channel?

Indian music network T-Series had the most YouTube subscribers in the world in March 2020, with almost 140 million users following the channel. Swedish video game commentator PewDiePie ranked second with over 103 million subscribers.

YouTube content and impact

YouTube was launched in 2005 as a platform for sharing user-generated videos such as vlogs, tutorials or original series. The site grew rapidly and reportedly had 100 million video views per day and more than 65 thousand daily uploads only a year later. As of May 2019, more than 500 hours of video were uploaded to YouTube every minute, up from a mere 24 hours of content uploads per minute in 2010. YouTube is one of the most popular online platforms in the United States, with 27 percent of internet users accessing it at least once per day.

YouTube Partner Program

Through its Partner Program, YouTube also rewards uploaders of popular videos with a share of the advertising revenues the content generates. This, paired with the fact that many users of the video sharing platform tend to have favorite channels that they revisit regularly, has given rise to another phenomenon: YouTube celebrities. Although some of these well-known figures were discovered on the website but then carved a successful career outside of YouTube, for many others the site is their primary platform for delivering content and staying in contact with fans, all while signing lucrative deals or promotional partnerships.

Top earning YouTubers

As of June 2019, two of the top ten most popular YouTube channels by number of subscribers were YouTubers primarily known for their work on the platform: PewDiePie and DudePerfect. Due to the high number of subscribers and even higher number of views, these out-of-the-box stars not only have millions of fans, but also considerable earnings from their YouTube activities. The ranking of the highest-earning YouTube celebrities include makeup artist Jeffree Star and various gaming content YouTubers. However, the highest annual earner among all YouTubers in 2019 was Ryan Kaji from Ryan's World (formerly known as ToysReview), an eight-year-old who reviews and plays with toys.

Most popular YouTube channels as of May 2020, ranked by number of subscribers

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Sources

Release date

May 2020

Region

Worldwide

Survey time period

May 2020

Special properties

excluding YouTube category channels such as Music, Gaming, or YouTube Spotlight

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