Banks make up five of the ten most valuable brands in Australia
this year, according to a study from WPP and Kantar Millward Brown
naming Australia’s 40 most valuable brands. Despite the value of the banking sector declining since the beginning of the Royal Commission, the Commonwealth Bank topped the list with a valuation of $16.412 billion, ahead of ANZ on $11.907 billion. Telstra was the highest placed company outside of the banking sector, ranking third with a valuation of $10.774 billion. Overall, the combined value of banking sector brands accounted for 52 percent of the top 40’s total value.
The retail sector was also well represented, claiming 11 of the top 40 positions to make up 19 percent of the list’s total value. The Australian Top 40 list stood out from other nations not just for the concentration of bank brands, but also for its lack of technology companies
, without a single tech company making the list.