Most important social media platforms according to B2C & B2B marketers worldwide 2024
During a 2024 global survey, approximately 51 percent of responding business-to-consumer (B2C) marketers said Facebook was the most important social media platform. Among business-to-business (B2B) professionals, LinkedIn ranked first, selected by 44 percent. According to the same study, YouTube and LinkedIn were the social media in which most global marketers planned to increase their investments throughout that year.
