Most important social media platforms for marketers worldwide 2023

In early 2023, when asked to indicate the most important social media platform for their business, the vast majority of global marketers selected Facebook. Instagram and LinkedIn followed at second and third place, however Instagram started seeing a growing importance only since 2019. 2021 was the first year when Pinterest was not named in this context.

Social media usage among marketers

Marketers are divided by the length of time they have been using social media for promotional purposes. Close to a quarter of them have been utilizing social media marketing for either less than a year or more than five years, while another 26 percent have been using the channel for two to four years.
When it comes to specific media, Instagram is gaining momentum, with 64 percent of marketers planning to increase organic posting on the platform, in turn reducing their activity on Facebook. YouTube and LinkedIn will also see enhanced usage in the near future. Conversely, Twitter, along with TikTok and Snapchat are not planned to be used at all in 2021 by many marketers.
All in all, industry professionals around the world agree that using social media for marketing purposes is beneficial in terms of increasing exposure and traffic. New leads and improved sales are also cited as crucial advantages of social media marketing.