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Most important social media platforms for marketers worldwide 2017

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What is the single, most important social platform for your business?

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The statistic presents responses marketers from around the world gave when asked about the most important social media platform for their business. As of January 2017, nine percent of respondents states Twitter was the most important social platform for their business.

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Facebook: number of monthly active users worldwide 2008-2017

Facebook: number of monthly active users worldwide 2008-2017

Facebook: advertising revenue worldwide 2009-2016

Facebook: advertising revenue worldwide 2009-2016

Facebook: global user age and gender distribution 2017

Facebook: global user age and gender distribution 2017

Social media platforms used by marketers worldwide 2017

Social media platforms used by marketers worldwide 2017

U.S. digital marketing spending growth 2014-2019, by segment

U.S. digital marketing spending growth 2014-2019, by segment

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Statistics on "Facebook marketing "

Adoption

The most important statistics

Which social media platform(s) do you use to market your business?Social media platforms used by marketers worldwide 2017
What is the single, most important social platform for your business?Most important social media platforms for marketers worldwide 2017
Facebook marketing usage rate in the United States from 2013 to 2017Use of Facebook as a marketing channel in the U.S. 2013-2016
Digital and social media presence of small and medium-sized businesses in the United States as of September 2015U.S. SMB digital presence and social media usage 2015
Social media used by local merchants for marketing/promotional efforts in the United States in 2014SMBs in the U.S. - social media usage 2014
Social media platforms used by B2C marketers in North America as of August 2016Usage of social media platforms for B2C content marketing in North America 2016
Social media used by B2B marketers in North America from 2011 to 2016Social media used by B2B marketers in North America 2011-2016
Social media used by nonprofit marketers in North America in 2015, ranked by usageSocial media used by nonprofit marketers in North America in 2015

Budgets and investments

The most important statistics

Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
Which paid methods of content promotion does your organization use in its content marketing efforts?Paid advertising usage among B2B content marketers in North America 2016
Leading pay-per-click (PPC) channels for advertisers in the United States as of August 2015Leading pay-per-click (PPC) channels for advertisers in the U.S. 2015
Which technologies/solutions/services will your company be investing in for 2017?U.S. marketing channel investment priorities 2017
Distribution of online media marketing budgets in the United States in 2014, by platformOnline marketing budget distribution in the U.S. 2014, by platform
Share of local businesses using Facebook for advertising and promotions in the United States in 3rd quarter 2016U.S. SMBs Facebook marketing usage 2016
Distribution of health care companies' marketing budgets in the United States in 2016, by channelU.S. health care companies: distribution of marketing budget 2016, by channel
Ways marketing agencies charged their clients for services rendered worldwide as of late 2014, by digital marketing channelMarketing agencies: methods of charging clients 2014, by channel

Usage

The most important statistics

Distribution of video posts shared on Facebook from July to November 2015, by platformShare of videos posted to Facebook 2015, by platform
Average number of interactions per video shared to Facebook from July to November 2015, by platformAverage number of Facebook video interactions 2015, by platform
Super Bowl advertising containing a social media element in the United States from 2012 to 2015Super Bowl ads with a social media element in the U.S. 2012-2015
Share of brands posting to selected social networks on a daily basis as of October 2015Share of brands posting daily on social media 2015
Number of social media posts per company per week worldwide as of February 2015, by company sizeNumber of social media posts per company per week 2015, by size
Number of social media posts per company per week worldwide as of February 2015, by industryNumber of social media posts per company per week 2015, by industry
Percentage of brands with Facebook Messenger features as of November 2016, by verticalBrand Facebook Messenger feature usage 2016, by vertical

Effectiveness

The most important statistics

How do you rate the success of social media to achieve important marketing objectives?Effectiveness of social media marketing worldwide 2015
Most effective digital marketing tactics worldwide in March 2016Most effective digital marketing tactics worldwide 2016
Do you agree with the statement: "My Facebook marketing is effective"?Effectiveness of Facebook marketing worldwide 2017
How do you assess the effectiveness of the following social media platforms for B2C marketing?Effectiveness of B2C social media content marketing tactics in North America 2015
Best social media platforms for influence marketing according to influencers in the United States as of July 2016Most effective social media for influence marketing in the U.S. 2016
How effective are the following content marketing tactics for B2C marketing?Effectiveness ratings of B2C content marketing tactics in North America 2015
Best performing brands in terms of consumer engagement vis-a-vis expectations in their respective categories in the United States in 2017Brands: leaders in consumer engagement and expectations in the U.S. 2017

Facebook ad revenue

The most important statistics

Facebook's advertising revenue worldwide from 2009 to 2016 (in million U.S. dollars)Facebook: advertising revenue worldwide 2009-2016
Worldwide mobile advertising revenue of Facebook from 2013 to 2021 (in million U.S. dollars)Facebook: global mobile advertising revenue 2013-2021
Worldwide video advertising revenue of Facebook from 2015 to 2021 (in million U.S. dollars)Facebook: global video advertising revenue 2015-2021
Instagram's net mobile advertising revenue as percentage of Facebook's mobile advertising revenue from 2015 to 2018Instagram: Facebook advertising revenue share 2015-2018
Facebook's U.S. and non-U.S. advertising revenue from 2014 to 2018 (in billion U.S. dollars)Facebook: U.S. vs non-U.S. advertising revenue worldwide 2014-2018
Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
Net mobile advertising revenue in the United States from 2016 to 2019, by companyU.S. mobile ad revenue share 2016-2019, by company

Audience

The most important statistics

Number of monthly active Facebook users worldwide as of 2nd quarter 2017 (in millions)Facebook: number of monthly active users worldwide 2008-2017
Distribution of Facebook users worldwide as of January 2017, by age and genderFacebook: global user age and gender distribution 2017
Leading countries based on share of Facebook users worldwide as of July 2017Countries with biggest Facebook user share 2017
Share of Facebook users in the United States who use social media for brand research as of 3rd quarter 2016, by age groupSocial media usage for brand research among U.S. Facebook users 2016, by age group
Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
What attracts you to visit a particular brand's social media page?Attractiveness of a brand's social media page to consumers worldwide 2014
For which of the following reasons, if any, do you follow, like, and/or connect with a brand's social media account(s)?Reasons to connect with brands on social media in the U.S. 2015
In which of the following ways, if any, would you prefer to receive regular updates and promotions from companies that you are interested in doing business with?Marketing communication channels preferred by U.S. consumers 2015, by age & gender

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