Most important social media platforms for marketers worldwide 2024
During a 2024 survey among marketers worldwide, approximately 44 percent said Facebook was the most important social media platform. Instagram and LinkedIn followed, respectively mentioned by 25 and 21 percent of respondents.
Why marketers use social media as a branding channel
According to the same study, the leading benefits of social media marketing were increased exposure and traffic. In other words, mastering a brand's presence on such platforms can make a company's products and services known across multiple demographics as well as generate traffic for its online sales.
Marketers' favorite social media platforms
That survey also revealed that business-to-consumer (B2C) and business-to-business (B2B) marketers' top social media can vary. While B2C professionals bet on Facebook and its still massive usage rate, B2B strategists focus on LinkedIn, where companies can see and be seen. However, the social media video platforms in which marketers wanted to invest more were Instagram and YouTube.
