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Most important social media platforms for marketers worldwide 2019
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Most important social media platforms for marketers worldwide 2019
Most important social media platforms for marketers worldwide as of January 2019
by A. Guttmann,
last edited
Aug 9, 2019
In early 2019, when asked to indicate the most important social media platform for their business, the vast majority of global marketers selected Facebook. Instagram and LinkedIn were tied at in second place, however Instagram was considered more important in 2019 than in previous years. Chat bots appeared on the list for the first time in 2019.
Social media usage among marketers
Marketers are divided on the length of time they have been using social media for promotional purposes. Close to a quarter of them have been utilizing social media marketing for either less than a year or more than five years, while another 26 percent have been using the channel for two to four years.
When it comes to specific media Instagram is gaining momentum, with close to 70 percent of marketers planning to increase organic posting on the platform, in turn reducing their activity on Facebook. YouTube and LinkedIn will also see enhanced usage in the near future. Conversely, Snapchat along with Pinterest and messenger bots are not planned to be used at all in 2019.
All in all, industry professionals around the world agree that using social media for marketing purposes is beneficial in terms of increasing exposure and traffic. New leads and improved sales are also cited as crucial advantages of social media marketing.
Most important social media platforms for marketers worldwide as of January 2019
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by A. Guttmann,
last edited
Aug 9, 2019
In early 2019, when asked to indicate the most important social media platform for their business, the vast majority of global marketers selected Facebook. Instagram and LinkedIn were tied at in second place, however Instagram was considered more important in 2019 than in previous years. Chat bots appeared on the list for the first time in 2019.
Social media usage among marketers
Marketers are divided on the length of time they have been using social media for promotional purposes. Close to a quarter of them have been utilizing social media marketing for either less than a year or more than five years, while another 26 percent have been using the channel for two to four years.
When it comes to specific media Instagram is gaining momentum, with close to 70 percent of marketers planning to increase organic posting on the platform, in turn reducing their activity on Facebook. YouTube and LinkedIn will also see enhanced usage in the near future. Conversely, Snapchat along with Pinterest and messenger bots are not planned to be used at all in 2019.
All in all, industry professionals around the world agree that using social media for marketing purposes is beneficial in terms of increasing exposure and traffic. New leads and improved sales are also cited as crucial advantages of social media marketing.
- Show sources information
- Show publisher information
- Release date
- May 2019
- Region
- Worldwide
- Survey time period
- January 2019
- Number of respondents
- 4,859 respondents
- Supplementary notes
- Question: What is the single, most important social platform for your business?
Source
- Show sources information
- Show publisher information
- Release date
- May 2019
More information
- Region
- Worldwide
- Survey time period
- January 2019
- Number of respondents
- 4,859 respondents
- Supplementary notes
- Question: What is the single, most important social platform for your business?
Other statistics on the topic
Social media marketing
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Most popular brands on Instagram 2017, by followers
Social Media & User-Generated Content
Most popular product brands on Facebook 2019
+Advertising & Marketing
Benefits of social media marketing worldwide 2019
+Advertising & Marketing
Social media platforms used by marketers worldwide 2019
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Statistics on "Social media marketing"
- Overview
The most important statistics
- Revenue of selected social media companies from 2014 to 2018 (in million U.S. dollars)Social media: revenue of selected companies 2018
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2017-2023, by device
- Average social media advertising spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
- Corporate use
The most important statistics
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Leading social media platforms used by marketers worldwide as of January 2019Social media platforms used by marketers worldwide 2019
- Most important social media platforms for marketers worldwide as of January 2019Most important social media platforms for marketers worldwide 2019
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2019Future use of social media among marketers worldwide by platform 2019
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017U.S. SMBs: leading ad media 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017U.S. small businesses: entity responsible for social media accounts management 2017
- Objectives & tactics
The most important statistics
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016Share of social media in digital marketing budgets in the U.S. 2013-2016
- Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Effectiveness
The most important statistics
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017Median ROI from direct marketing channels worldwide 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2019Ability to measure social media marketing ROI worldwide 2019
- Leading benefits of using social media for marketing purposes worldwide as of January 2019Benefits of social media marketing worldwide 2019
- Share of global marketers who agree that social media is important to their business as of January 2017Significance of social media marketing worldwide 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Brand & industry performance
The most important statistics
- Product brands with the most Facebook fans as of September 2019 (in millions)Most popular product brands on Facebook 2019
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)Pinterest: most popular retailers 2018, based on number of followers
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Average social brand video view duration as of March 2017, by vertical (in seconds)Social video brand user engagement 2017, by vertical
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by verticalAverage U.S. brand response rate on social media 2017, by vertical
- Average number of daily brand posts on Facebook as of July 2018, by verticalAverage daily Facebook brand posts 2018, by vertical
- Consumer perspective
The most important statistics
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017Perceived relevance of advertising media worldwide 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Share of consumers who have purchased products after seeing an ad on social media in the Unites States as of September 2017Share of U.S. consumers influenced by social media ads to purchase products in 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by incomeU.S. consumers influenced by social media ads to purchase products in 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicityU.S. consumers influenced by social media ads to buy products in 2017, by ethnicity
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Outsourcing social media marketing worldwide 2014
- Social media marketing tasks outsourced worldwide 2014
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Active company usage of social media in the Netherlands 2016, by social network
- Survey on overall social media impact on companies in Denmark 2017
- Share of companies that have used social media in Denmark 2017
- Company profile page visits on social networks in Germany 2013-2014
- Share of enterprises using social networks in Norway 2013-2017
- SMBs in the U.S. - social media usage 2014
- Leading social media marketing objectives worldwide 2015
- Frequency of keyword search on Pinterest in the U.S. 2014
- Reasons SMEs use social media in the United Kingdom (UK) 2014, by industry sector
- Customer direct sales channels among SMEs in the UK 2014, by company size
- Companies using social media platforms for content marketing in Norway 2018
- Social media presence among enterprises in the United Kingdom (UK) 2015
- Mexico: being unfaithful on social media 2017
- U.S. teen most common emotions when using social media 2018
- U.S. Millennials social network penetration 2015, by ethnicity
- Number of persons in charge of social media management in tourism offices France 2018
- Worldwide APM software revenue 2013, by vendor
Studies
- Social media marketing
- Twitter marketing
- Instagram marketing and advertising
- Facebook marketing
- Digital marketing in Italy
- Influencer marketing
- Social Media Marketing Industry Report 2018
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
- B2B marketing
- The Belgian CMO Marketing Survey 2018
- 2016 Canadian Social Media Monitor
- Purpose Marketing
Statistics on "Social media marketing"
- Social media: revenue of selected companies 2018
- Social networks: revenue per referred visit 2014-2015
- Social ad spend worldwide 2014-2016
- Digital Market Outlook: social media advertising revenue in selected countries 2018
- U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the U.S. 2012-2019, by type
- Digital Market Outlook: social media ad revenue in the U.S. 2017-2023, by device
- Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
- U.S. advertising revenues of selected social networks 2015-2018
- Time spent using social media marketing worldwide 2018
- Social media platforms used by marketers worldwide 2019
- Most important social media platforms for marketers worldwide 2019
- Amount of time spent on social media marketing per week 2017
- Future use of social media among marketers worldwide by platform 2019
- U.S. SMBs: leading ad media 2017
- Social media advertising adoption among SMEs in the U.S. 2016
- U.S. small businesses: entity responsible for social media accounts management 2017
- U.S. small businesses: time spent on social media marketing 2017
- Most in-demand agency services in the U.S. 2016
- Most difficult digital marketing tactics worldwide 2016
- Social media used in client campaigns by U.S. ad agencies 2017
- U.S. marketing channel investment priorities 2017
- Share of social media in digital marketing budgets in the U.S. 2013-2016
- Adoption of social media advertising 2016, by platform
- Adoption of digital marketing worldwide 2016, by marketer's type
- Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Most effective digital marketing techniques 2018
- Media channels profitability for U.S. marketers 2016
- Perceived ROI level from digital marketing channels worldwide 2017
- Median ROI from direct marketing channels worldwide 2017
- Ability to measure social media marketing ROI worldwide 2019
- Benefits of social media marketing worldwide 2019
- Significance of social media marketing worldwide 2017
- Social media expected to influence marketing strategies in the U.S. 2017
- U.S. B2B most effective content types for moving prospects through funnel 2017
- Most popular product brands on Facebook 2019
- Most-followed brands on Twitter 2018
- Most popular brands on Instagram 2017, by followers
- Pinterest: most popular retailers 2018, based on number of followers
- Engagement share of voice of U.S. brands 2018, by industry
- Social video brand user engagement 2017, by vertical
- Average U.S. brand response rate on social media 2017, by vertical
- Average daily Facebook brand posts 2018, by vertical
- Average daily Twitter brand posts 2018, by vertical
- Perceived relevance of advertising media worldwide 2017
- U.S. consumers preference to being contacted by brands in 2018
- Share of U.S. consumers influenced by social media ads to purchase products in 2017
- U.S. consumers influenced by social media ads to purchase products in 2017, by income
- U.S. consumers influenced by social media ads to buy products in 2017, by ethnicity
- U.S. internet users attitude towards brand posts on social media 2017
- U.S. consumers who find Facebook advertising helpful 2017
- U.S. consumers who find Facebook advertising annoying 2017
- U.S. consumers who find YouTube video advertising helpful 2017
- U.S. consumers who find YouTube video advertising annoying 2017
- U.S. teenagers who believe there are too many ads on selected social media 2017
- Consequences of negative social media brand interactions in the U.S. 2017
- Reasons causing social media brand unfollows in the U.S. 2017, by age group
- Outsourcing social media marketing worldwide 2014
- Social media marketing tasks outsourced worldwide 2014
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Active company usage of social media in the Netherlands 2016, by social network
- Survey on overall social media impact on companies in Denmark 2017
- Share of companies that have used social media in Denmark 2017
- Company profile page visits on social networks in Germany 2013-2014
- Share of enterprises using social networks in Norway 2013-2017
- SMBs in the U.S. - social media usage 2014
- Leading social media marketing objectives worldwide 2015
- Frequency of keyword search on Pinterest in the U.S. 2014
- Reasons SMEs use social media in the United Kingdom (UK) 2014, by industry sector
- Customer direct sales channels among SMEs in the UK 2014, by company size
- Companies using social media platforms for content marketing in Norway 2018
- Social media presence among enterprises in the United Kingdom (UK) 2015
- Mexico: being unfaithful on social media 2017
- U.S. teen most common emotions when using social media 2018
- U.S. Millennials social network penetration 2015, by ethnicity
- Number of persons in charge of social media management in tourism offices France 2018
- Worldwide APM software revenue 2013, by vendor
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