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Most important social media platforms for marketers worldwide 2020

In early 2020, when asked to indicate the most important social media platform for their business, the vast majority of global marketers selected Facebook. Instagram and LinkedIn followed close at second and third place, however Instagram started seeing a growing importance only since 2019. Chat bots appeared on the list for the first time in 2019.

Social media usage among marketers

Marketers are divided on the length of time they have been using social media for promotional purposes. Close to a quarter of them have been utilizing social media marketing for either less than a year or more than five years, while another 26 percent have been using the channel for two to four years.
When it comes to specific media Instagram is gaining momentum, with close to 70 percent of marketers planning to increase organic posting on the platform, in turn reducing their activity on Facebook. YouTube and LinkedIn will also see enhanced usage in the near future. Conversely, Snapchat along with Pinterest and messenger bots are not planned to be used at all in 2020 by many marketers.
All in all, industry professionals around the world agree that using social media for marketing purposes is beneficial in terms of increasing exposure and traffic. New leads and improved sales are also cited as crucial advantages of social media marketing.

Most important social media platforms for marketers worldwide as of January 2020

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Release date

May 2020



Survey time period

January 2020

Number of respondents

5,243 respondents

Special properties


Method of interview

Email survey

Supplementary notes

Question: What is the single, most important social platform for your business?

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Statistics on "Social media marketing"

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