- Media & Advertising›
- Advertising & Marketing ›
Most important social media platforms for marketers worldwide 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Most important social media platforms for marketers worldwide 2018
Most important social media platforms for marketers worldwide as of January 2018
The statistic presents responses marketers from around the world gave when asked about the most important social media platform for their business. As of January 2018, five percent of respondents states Twitter was the most important social platform for their business.
Most important social media platforms for marketers worldwide as of January 2018
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
The statistic presents responses marketers from around the world gave when asked about the most important social media platform for their business. As of January 2018, five percent of respondents states Twitter was the most important social platform for their business.
Show more- Show sources information
- Show publisher information
- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Supplementary notes
- Question: What is the single, most important social platform for your business?
Source
- Show sources information
- Show publisher information
- Release date
- May 2018
More information
- Region
- Worldwide
- Survey time period
- January 2018
- Number of respondents
- 5,700 respondents
- Supplementary notes
- Question: What is the single, most important social platform for your business?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Social media marketing
- 127 page/s
- English
- pptx
- Detailed references
Everything On "Social media marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Social media marketing"
- Overview
The most important statistics
- Revenue of selected social media companies from 2014 to 2018 (in million U.S. dollars)Social media: revenue of selected companies 2018
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2018
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2017-2023, by device
- Social media advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023
- Corporate use
The most important statistics
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017U.S. SMBs: leading ad media 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017U.S. small businesses: entity responsible for social media accounts management 2017
- Objectives & tactics
The most important statistics
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016Share of social media in digital marketing budgets in the U.S. 2013-2016
- Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Effectiveness
The most important statistics
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017Median ROI from direct marketing channels worldwide 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018Ability to measure social media marketing ROI worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Share of global marketers who agree that social media is important to their business as of January 2017Significance of social media marketing worldwide 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Brand & industry performance
The most important statistics
- Product brands with the most Facebook fans as of April 2019 (in millions)Most popular product brands on Facebook 2019
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)Pinterest: most popular retailers 2018, based on number of followers
- Leading industries of U.S. brands on social media in 2018, by share of voiceEngagement share of voice of U.S. brands 2018, by industry
- Average social brand video view duration as of March 2017, by vertical (in seconds)Social video brand user engagement 2017, by vertical
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by verticalAverage U.S. brand response rate on social media 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2018, by verticalAverage daily Facebook brand posts 2018, by vertical
- Consumer perspective
The most important statistics
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017Perceived relevance of advertising media worldwide 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017Share of U.S. consumers influenced by social media ads to purchase products in 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by incomeU.S. consumers influenced by social media ads to purchase products in 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicityU.S. consumers influenced by social media ads to buy products in 2017, by ethnicity
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Outsourcing social media marketing worldwide 2014
- Social media marketing tasks outsourced worldwide 2014
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Active company usage of social media in the Netherlands 2016, by social network
- Survey on overall social media impact on companies in Denmark 2017
- Share of companies that have used social media in Denmark 2017
- Company profile page visits on social networks in Germany 2013-2014
- Share of enterprises using social networks in Norway 2013-2017
- SMBs in the U.S. - social media usage 2014
- Leading social media marketing objectives worldwide 2015
- Social networks: active reach in the United Kingdom (UK) March 2014, by device
- Time spent on selected social networks in the United Kingdom (UK) 2012-2014
- Mothers in Canada: leading social media 2013, by age
- Social media presence among enterprises in the United Kingdom (UK) 2015
- Italy: reasons to follow influencers 2019, by age group
- U.S. moms considering a social media break 2014
- Share of social media members in Finland 2017, by age group
- French holiday destinations on Instagram with the highest commitment rate 2018
- Brazil: using social media during holidays 2018
Studies
- Social media marketing
- Instagram marketing and advertising
- Facebook marketing
- Twitter marketing
- Influencer marketing
- Social Media Marketing Industry Report 2018
- Digital marketing in Italy
- Social Media Marketing Industry Report 2017
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
- B2B marketing
- The Belgian CMO Marketing Survey 2018
- Digital marketing in Denmark
- Digital marketing in Sweden
Statistics on "Social media marketing"
- Revenue of selected social media companies from 2014 to 2018 (in million U.S. dollars)
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Social media advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)
- Social media advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Social media advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Advertising revenues of selected social networks in the United States from 2015 to 2018 (in million U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- Most in-demand agency services among companies in the United States as of April 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Leading paid social properties used for promotion and advertising worldwide in 2016
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Share of global marketers who agree that social media is important to their business as of January 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Product brands with the most Facebook fans as of April 2019 (in millions)
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)
- Leading industries of U.S. brands on social media in 2018, by share of voice
- Average social brand video view duration as of March 2017, by vertical (in seconds)
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2018, by vertical
- Average number of daily brand posts on Twitter as of 1st half 2018, by vertical
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicity
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found YouTube advertising videos to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by YouTube advertising videos in the United States as of May 2017
- Share of teenagers who believe there are too many ads on selected social media in the United States as of January 2017
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group
- Do you outsource any of your social media marketing efforts?
- Which social media marketing tasks do you outsource?
- Social media websites ranked by importance according to marketing professionals in Russia between June and August 2015
- Share of companies active on social media platforms in the Netherlands in 2016, by social network
- Overall, do you believe that social media has had a positive or negative impact on your company?
- Does your company use social media?
- Number of social network members who visited company profile pages in Germany from 2013 to 2014 (in millions)
- Share of enterprises using social networks in Norway from 2013 to 2017
- Social media used by local merchants for marketing/promotional efforts in the United States in 2014
- Leading social media marketing objectives worldwide as of October 2015
- Active reach of social networking services in the United Kingdom (UK) in March 2014, by device
- Average time spent on social networking sites in the United Kingdom (UK) from March 2012 to March 2014 (in minutes per visitor per month)
- Leading social networks used regularly by mothers in Canada as of November 2013, by age group
- Share of enterprises using selected social media platforms in the United Kingdom (UK) in 2015
- Reasons to follow influencers on social media in Italy in 2019, by age group
- U.S. mothers who have considered stopping use of or taking a break from social media as of July 2014, by age
- Share of people registered to social media in Finland in 2017, by age group
- Ranking of French holiday destinations on Instagram in 2018, by commitment rate
- Attitudes towards using social media when on holidays among Brazilians as of April 2018
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.