What Consumers Want From Apple's New iPhones
iPhone Unveiling
While Apple has taken the iPhone a long long way since the first version of the device was released at the end of June, 2007, the most recent handsets are by no means perfect with potential customers hoping for serious improvements tomorrow. A survey by USA Today found that like many other smartphones, longer battery life is the most-wanted feature for Apple's new iPhone with 75 percent of those polled placing it at the top of their list.
Of course, dropping an iPhone can prove costly so it comes as little surprise to see a shatter-proof glass screen in second place with 66 percent considering it their most-wanted feature. Unlike HTC and Samsung, Apple have never offered expandable storage and that comes in third with 44 percent. Interestingly, many Apple customers long for the return of the headphone jack with 37 percent waning the feature restored tomorrow, though chances of that happening are slim to none.

Description
This chart shows the most wanted features in Apple's new iPhones to be announced on Sept. 12, 2018