conducted a survey on what issues consumers support brands
aligning themselves with.
When it comes to civil rights and reforming the criminal justice system, most consumers find a brand more favorable when they advocate for these issues. About six in ten consumers would find a brand more favorable for advocating for civil rights, while about 54 percent of consumers said they would find a brand more favorable if they publicly supported criminal justice reform.
On the other end of the spectrum, not as many consumers found a brand more favorable when they supported hot button issues like stricter policies preventing abortion
. Only about a third of consumers would find a brand more favorable if they threw their support behind that issue.