About half of the small business owners surveyed said they planned on using social media as part of their marketing strategy this year, according to a recent study Keap
. Out of those using social media, about three in ten said they planned on increasing their social media budgets this year.
Surprisingly about a third of small businesses said that social media, digital advertising, email marketing, SEO, content marketing, and print ads/direct mail were not part of their marketing strategy. About 60 percent said that small and medium sized enterprises do not have dedicated marketing staff, with a majority of SMEs spending roughly two hours per week