During a 2021 survey of global SMBs it was found that close to 70 percent of respondent indicated blogging as a popular part of their content marketing strategy. As per 54 percent of survey participants, SEO was the most popular content marketing tactic.
Most popular content marketing tactics used by SMBs worldwide in 2021
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Statistics on SME marketing in the U.S.
Overview
8
- Premium Statistic Organizational structures responsible for SMBs marketing activities in the U.S. 2020
- Premium Statistic U.S. small businesses: marketing spending 2017
- Premium Statistic Leading marketing objectives of SMBs in the U.S. 2019
- Premium Statistic Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Premium Statistic Small business planned change in use of marketing & media channels in the U.S. 2020
- Premium Statistic Weekly time spent on marketing according to U.S. SMBs 2017
- Premium Statistic U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Premium Statistic View on marketing effectiveness among U.S. SMBs 2019
Marketing tools
4
- Premium Statistic Number of marketing software products used by U.S. SMBs 2017
- Premium Statistic SMBs marketing application of automation software in the U.S. in 2017
- Premium Statistic Leading tools used to track customer information according to U.S. SMBs 2017
- Premium Statistic SMBs adoption of selected AI functionalities in the U.S. 2017
Digital marketing tactics
6
- Premium Statistic Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Premium Statistic Popular content marketing tactics used by SMBs worldwide 2021
- Premium Statistic U.S. small company mobile app adoption 2018
- Premium Statistic U.S. small businesses: SEO activities 2017
- Premium Statistic U.S. small businesses: PPC adoption 2017
- Premium Statistic U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
Social media
6
- Premium Statistic U.S. small businesses: social media marketing use 2017
- Premium Statistic Social media marketing goals of U.S. businesses 2021
- Premium Statistic U.S. small businesses: time spent on social media marketing 2017
- Premium Statistic U.S. small businesses: social media advertising spending 2017
- Premium Statistic U.S. small businesses: profitability of social media ads 2017
- Premium Statistic Share of SMBs in the U.S. gaining customers via social posting 2016-2018
Traditional marketing tactics
5
- Premium Statistic Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Premium Statistic Outdoor advertising adoption among SMEs in the U.S. 2016
- Premium Statistic Magazine advertising adoption among SMEs in the U.S. 2016
- Premium Statistic U.S. SMBs: community sponsorship adoption 2016
- Premium Statistic U.S. SMBs: direct mail adoption 2016
Further related statistics
19
- Content marketing share of marketing budgets in the UK 2013-2017
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Familiarity with content marketing in the U.S. 2016
- Content marketing spending in Europe 2014-2020
- companies using different content promotion methods in Norway 2018
- Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing KPIs in Denmark 2021
- Survey on obtaining knowledge about target groups in Denmark 2017
- Content marketing revenue worldwide 2018-2026
- Effectiveness of B2B content marketing in North America 2012-2015
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- Survey on elements contained in content marketing strategies in Denmark 2017
- Survey on the content marketing budget in Denmark 2015-2017
- Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Effectiveness of content marketing in the U.S. 2020, by metric
- Measuring ROI of content among U.S. organizations 2021
- Most sought-after soft skills in content marketing in Australia 2020
- Survey on relevant trends in mobile content in Germany in 2013
Further Content: You might find this interesting as well
Statistics
- Content marketing share of marketing budgets in the UK 2013-2017
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Familiarity with content marketing in the U.S. 2016
- Content marketing spending in Europe 2014-2020
- companies using different content promotion methods in Norway 2018
- Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing KPIs in Denmark 2021
- Survey on obtaining knowledge about target groups in Denmark 2017
- Content marketing revenue worldwide 2018-2026
- Effectiveness of B2B content marketing in North America 2012-2015
- Share of organizations with dedicated staff for content marketing in Denmark 2017
- Survey on elements contained in content marketing strategies in Denmark 2017
- Survey on the content marketing budget in Denmark 2015-2017
- Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Effectiveness of content marketing in the U.S. 2020, by metric
- Measuring ROI of content among U.S. organizations 2021
- Most sought-after soft skills in content marketing in Australia 2020
- Survey on relevant trends in mobile content in Germany in 2013
AWeber. (March 17, 2021). Most popular content marketing tactics used by SMBs worldwide in 2021 [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/753746/smb-marketers-selected-content-types-usage-increase/
AWeber. "Most popular content marketing tactics used by SMBs worldwide in 2021." Chart. March 17, 2021. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/753746/smb-marketers-selected-content-types-usage-increase/
AWeber. (2021). Most popular content marketing tactics used by SMBs worldwide in 2021. Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/753746/smb-marketers-selected-content-types-usage-increase/
AWeber. "Most Popular Content Marketing Tactics Used by Smbs Worldwide in 2021." Statista, Statista Inc., 17 Mar 2021, https://www.statista.com/statistics/753746/smb-marketers-selected-content-types-usage-increase/
AWeber, Most popular content marketing tactics used by SMBs worldwide in 2021 Statista, https://www.statista.com/statistics/753746/smb-marketers-selected-content-types-usage-increase/ (last visited March 22, 2023)
Most popular content marketing tactics used by SMBs worldwide in 2021 [Graph], AWeber, March 17, 2021. [Online]. Available: https://www.statista.com/statistics/753746/smb-marketers-selected-content-types-usage-increase/