This statistic presents the planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017. The survey results show, that 45 percent of respondents said they would be allocating more of their marketing budget towards social media channels, while in comparison only 17 percent stated similarly in terms of increasing their spending on traditional marketing channels.
Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
small and medium-sized businesses that participate in co-op or MDF funding programs
Supplementary notes
Question: "Which tactics do you plan to increase, decrease, or remain the same using your marketing budget?"
Source did not provide an exact date of survey, rather only a year was provided.
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Marketing Land. (April 6, 2018). Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017 [Graph]. In Statista. Retrieved July 07, 2020, from https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/
Marketing Land. "Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017." Chart. April 6, 2018. Statista. Accessed July 07, 2020. https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/
Marketing Land. (2018). Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017. Statista. Statista Inc.. Accessed: July 07, 2020. https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/
Marketing Land. "Planned Changes to Spending on Selected Marketing and Media Channels According to Smbs in The United States in 2017." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/
Marketing Land, Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017 Statista, https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/ (last visited July 07, 2020)
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