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SMBs planned spending changes on marketing & media channels in the U.S. 2017

Published by A. Guttmann, Oct 10, 2018
This statistic presents the planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017. The survey results show, that 45 percent of respondents said they would be allocating more of their marketing budget towards social media channels, while in comparison only 17 percent stated similarly in terms of increasing their spending on traditional marketing channels.

Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017

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Sources

Release date

April 2018

Region

United States

Survey time period

2017

Number of respondents

2,700 respondents

Special properties

small and medium-sized businesses that participate in co-op or MDF funding programs

Supplementary notes

Question: "Which tactics do you plan to increase, decrease, or remain the same using your marketing budget?"
Source did not provide an exact date of survey, rather only a year was provided.

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