This statistic presents the planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017. The survey results show, that 45 percent of respondents said they would be allocating more of their marketing budget towards social media channels, while in comparison only 17 percent stated similarly in terms of increasing their spending on traditional marketing channels.
Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
small and medium-sized businesses that participate in co-op or MDF funding programs
Supplementary notes
Question: "Which tactics do you plan to increase, decrease, or remain the same using your marketing budget?"
Source did not provide an exact date of survey, rather only a year was provided.
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
Instant access to 1m statistics
Download in XLS, PDF & PNG format
Detailed references
$59 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Statista Accounts:
Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.
Marketing Land. (April 6, 2018). Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017 [Graph]. In Statista. Retrieved February 20, 2020, from https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/
Marketing Land. "Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017." Chart. April 6, 2018. Statista. Accessed February 20, 2020. https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/
Marketing Land. (2018). Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017. Statista. Statista Inc.. Accessed: February 20, 2020. https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/
Marketing Land. "Planned Changes to Spending on Selected Marketing and Media Channels According to Smbs in The United States in 2017." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/
Marketing Land, Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017 Statista, https://www.statista.com/statistics/922264/change-spending-marketing-media-channels-smbs-usa/ (last visited February 20, 2020)
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.
