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SMBs planned spending changes on marketing & media channels in the U.S. 2017
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SMBs planned spending changes on marketing & media channels in the U.S. 2017
Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
by A. Guttmann,
last edited
Oct 10, 2018
This statistic presents the planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017. The survey results show, that 45 percent of respondents said they would be allocating more of their marketing budget towards social media channels, while in comparison only 17 percent stated similarly in terms of increasing their spending on traditional marketing channels.
Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
| Spend less | No change | Spend more | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| Spend less | No change | Spend more | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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by A. Guttmann,
last edited
Oct 10, 2018
This statistic presents the planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017. The survey results show, that 45 percent of respondents said they would be allocating more of their marketing budget towards social media channels, while in comparison only 17 percent stated similarly in terms of increasing their spending on traditional marketing channels.
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- Release date
- April 2018
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 2,700 respondents
- Special properties
- small and medium-sized businesses that participate in co-op or MDF funding programs
- Supplementary notes
-
Question: "Which tactics do you plan to increase, decrease, or remain the same using your marketing budget?"
Source did not provide an exact date of survey, rather only a year was provided.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- April 2018
More information
- Region
- United States
- Survey time period
- 2017
- Number of respondents
- 2,700 respondents
- Special properties
- small and medium-sized businesses that participate in co-op or MDF funding programs
- Supplementary notes
-
Question: "Which tactics do you plan to increase, decrease, or remain the same using your marketing budget?"
Source did not provide an exact date of survey, rather only a year was provided.
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View on marketing effectiveness among U.S. SMBs 2016-2018
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Statistics on "SME marketing in the U.S."
- Overview
The most important statistics
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017Organizational structures responsible for SMBs marketing activities in the U.S. 2017
- Small businesses marketing budgets in the United States in 2017U.S. small businesses: marketing spending 2017
- Leading marketing goals among SMBs in the United States in 2018Leading marketing objectives of SMBs in the U.S. in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018Planned use of selected marketing media and tactics by U.S. SMBs 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017SMBs planned spending changes on marketing & media channels in the U.S. 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017Weekly time spent on marketing according to U.S. SMBs 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018View on marketing effectiveness among U.S. SMBs 2016-2018
- Marketing tools
The most important statistics
- Number of marketing software products used regularly by SMBs in the United States as of September 2017Number of marketing software products used by U.S. SMBs 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017SMBs marketing application of automation software in the U.S. in 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017Leading tools used to track customer information according to U.S. SMBs 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017SMBs adoption of selected AI functionalities in the U.S. 2017
- Digital marketing tactics
The most important statistics
- Share of small businesses investing in selected digital marketing channels in the United States in 2017Small businesses purchasing selected digital marketing channels in the U.S. 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017SMB marketers who plan to increase the usage of selected content types worldwide 2017
- Does your company have a mobile app?U.S. small company mobile app adoption 2018
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017U.S. small businesses: SEO activities 2017
- Does your small business invest in pay-per-click (PPC) advertising?U.S. small businesses: PPC adoption 2017
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- Social media
The most important statistics
- Do you use social media marketing to promote your business?U.S. small businesses: social media marketing use 2017
- What are your social media marketing goals?U.S. businesses: social media marketing goals 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017U.S. small businesses: time spent on social media marketing 2017
- How much do you spend on social media ads per week?U.S. small businesses: social media advertising spending 2017
- Do you feel you are getting a positive return on investment from social media ads?U.S. small businesses: profitability of social media ads 2017
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- Traditional marketing tactics
The most important statistics
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016Trade fair visits marketing adoption among SMEs in the U.S. 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Outdoor advertising adoption among SMEs in the U.S. 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Magazine advertising adoption among SMEs in the U.S. 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: community sponsorship adoption 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: direct mail adoption 2016
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Statistics on "SME marketing in the U.S."
- Organizational structures responsible for marketing activities of SMBs in the United States in 2017
- Small businesses marketing budgets in the United States in 2017
- Leading marketing goals among SMBs in the United States in 2018
- Leading media and tactics planned to be used by SMBs for marketing purposes in the United States in 2018
- Planned changes to spending on selected marketing and media channels according to SMBs in the United States in 2017
- Weekly time spent on marketing efforts according to SMBs in the United States as of March 2017
- Leading media to which SMBs allocate the majority of their holiday advertising budgets in the United States as of August 2018
- Perceived effectiveness of marketing efforts among SMBs in the United States from 2016 to 2018
- Number of marketing software products used regularly by SMBs in the United States as of September 2017
- Leading activities for which SMBs use marketing automation software in the United States as of September 2017
- Leading tools used to track customer information according to SMBs in the United States as of September 2017
- Adoption of selected AI functionalities among SMBs in the United States as of September 2017
- Share of small businesses investing in selected digital marketing channels in the United States in 2017
- Share of SMB marketers who plan to increase the usage of selected content types worldwide as of January 2017
- Does your company have a mobile app?
- Search engine optimization (SEO) activities of small businesses in the United States as of March 2017
- Does your small business invest in pay-per-click (PPC) advertising?
- Leading channels to which SMBs allocate the majority of their holiday digital advertising budgets in the United States as of August 2018
- Do you use social media marketing to promote your business?
- What are your social media marketing goals?
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- How much do you spend on social media ads per week?
- Do you feel you are getting a positive return on investment from social media ads?
- Share of SMBs in the United States gaining customers via social posting from 2016 to 2018
- Marketing implementation of trade fair visits among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of out-of-home advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Marketing implementation of magazine advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Share of local businesses using community sponsorship for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of local businesses using direct mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Content marketing methods used in Belgium in 2018
- Distribution of the content marketing budget in Belgium in 2018, by activity
- Mean cost of U.S. opioid pharmaceutical marketing per 1,000 population in 2013-2015, by census region (in U.S. dollars)
- Share of companies planning to increase their marketing budget in the United Kingdom (UK) from 2013 to 2016
- Expected growth of global marketing budgets according to marketing professionals worldwide as of March 2017
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- Share of companies planning a digital marketing budget increase in the United Kingdom (UK) from 2013 to 2016
- Mean cost of opioid pharmaceutical marketing per 1,000 U.S. population in 2013-2015, by ethnicity (in U.S. dollars)*
- Proportion of digital advertising budgets traded programmatically according to marketing professionals worldwide as of March 2017
- Revenue distribution in Point of Purchase advertising in France in 2016, by clients
- How significant a factor was the election of Donald Trump in the decision to change your marketing budget?
- Year on year percentage change of marketing budgets in Belgium from 2007 to 2015
- What is the size of the total marketing budget excluding staff in 2015?*
- Share of businesses in Canada whose marketing budgets have shifted from paid media to social media as of June 2014, by industry
- Share of budgets devoted to marketing according to companies in the United States as of February 2017, by industry
- Change in marketing spending according to CMOs in the United States from 2009 to 2019
- How much money do you allocate to marketing your business each month?
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