According to an Oxford Economics analysis of the European tourism market, online travel platforms were responsible for 42 million additional hotel night bookings in France between 2019 and 2021. France booked the highest number of additional room nights in Europe, followed by Spain and Italy with 30 and 27 million further room nights respectively.
In Europe, French and Spanish hoteliers benefit the most from online travel platforms
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This infographic shows the cumulative additional room nights generated by online travel platforms in Europe by country from 2019 to 2021.