By a massive margin, the largest share of revenue in the global market for smartphone apps is generated with games. For 2022, the experts at Statista Digital Market Insights estimate games to have accounted for around 62 percent of app revenues. Total revenue in the worldwide app market is calculated to have been around $431 billion in 2022.
Total revenue is made up of in-app purchases, advertising, and premium apps. The largest share of total app revenue is generated via advertising - in 2022, the industry generated an estimated $221 billion in this way. In-app purchase revenue in the app market was worth around $205 billion. Revenue from premium apps was approximately $5.3 billion in 2022.