In a globalized world, it is more important than ever for companies to be understood by their customers. Consumers are much more likely to purchase a product or service when it’s described to them in their native tongue. As studies have shown, the attention span of online customers reduces to a mere second when the information they are looking for is not available in their first language. Cloud-based translation tools, as described in this free ebook by SDL, can help companies connect to a global audience and improve sales around the world.
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