American women like to use coupons most when they shop for fashion. Second most sought after couponing products for women are cosmetics and personal care products. According to one of our surveys of U.S. consumers, men and women both like coupons for eating out or ordering food, while men definitely care more about consumer electronics. For more expertise visit our Research & Analysis department.
This chart shows the top ten items women and men shop for online with coupons in the U.S.
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