Most popular consumer electronics brands with millennials Great Britain

This chart shows a ranking of the top 10 most popular consumer electronics brands amongst the millennial age group in Great Britain as of the third quarter of 2021. Responses from the respondents reveal that Nintendo and Samsung were the most popular consumer electronics brands in Great Britain, with a positive rating of 85 percent and 78 percent of millenials, respectively. The next most popular consumer electronics brands were Sony and Playstation.

The millennial age group is defined as those born between the years 1982 and 1999.

Leading 10 most popular consumer electronics brands amongst the millennial age group in Great Britain (UK) as of 3rd quarter 2021

Characteristic	Share of respondents with a positive opinion
Nintendo	85%
Samsung	78%
Sony	77%
Dell	72%
Playstation	69%
Apple iPhone	68%
Nokia	67%
Duracell	65%
Intel	65%
Apple iPad	64%

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Release date

December 2021

More information

Region

United Kingdom (Great Britain)

Survey time period

Q3 2021

Number of respondents

Approx. 1,300

Method of interview

Online survey

Supplementary notes

Sample size reflects nationally representative interviews of the GB population,

The millennial age group is categorized as those born between 1982 and 1999.

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