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Most popular consumer electronics brands amongst millennials in the UK 2020

This chart shows a ranking of the top 10 most popular consumer electronics brands amongst the millennial age group in the UK as of January 2019. Responses from the respondents reveal that Sony and Nintendo are tied for first place as being the most popular consumer electronics brands in the United Kingdom (UK), with 79 percent having a positive opinion of these brands. The next most popular consumer electronics brands are Samsung and Playstation. In comparison to the 'all ages' category, the 'millennial' age group category rated game console manufacturers more popularly.

The millennial age group is defined as those born between the years 1982 and 1999.

Leading 10 most popular consumer electronics brands amongst the millennial age group in the United Kingdom (UK) as of January 2020*

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Source

Release date

January 2020

Region

United Kingdom (Great Britain)

Survey time period

January 2019 to January 2020*

Number of respondents

Over 6,000*

Method of interview

Online survey

Supplementary notes

*The number of respondents for this survey varied by brand, the average was around 6,000 interviews.
** The number of respondents and the data collected by YouGov are continuously accumulating and being updated. The data as shown on the YouGov website is an average measure of the input provided by respondents since YouGov Ratings began in May 2018. For this particular ranking, data was collected between January 2019 and January 2020.

The millennial age group is categorized as those born between 1982 and 1999.

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