Thailand: penetration rate of digital music

In 2021, the user penetration rate of music downloads in the digital music market of Thailand was about nine percent. By 2022, the user penetration rate of music streaming is projected to exceed that of music downloads, and reach a penetration rate of over 13 percent by 2026.

Penetration rate of digital music in Thailand from 2017 to 2026

Characteristic	Music Streaming	Music Downloads
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Supplementary notes

Data provided by Statista Market Outlooks are estimates

Digital Music is defined as audio content that is distributed to the end-user over the internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as subscription-based on-demand streaming services. Ad-supported services, internet radio, video streams and audio books are not included.

All figures are estimate. A detailed methodology can be found in the Statista Market Outlook.