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Thailand: penetration rate of digital music, 2017-2025

In 2019, the user penetration rate of music downloads in the digital music market of Thailand was about nine percent. By 2024, the user penetration of music streaming is projected to exceed that of music downloads, and reach a penetration rate of over ten percent by 2025.

Penetration rate of digital music in Thailand from 2017 to 2025

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Supplementary notes

Digital Music is defined as audio content that is distributed to the end-user over the internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as subscription-based on-demand streaming services. Ad-supported services, internet radio, video streams and audio books are not included.

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Statistics on "The digitalization in the media in Thailand"

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