According to a recent survey conducted on consumer behavior and media consumption in Thailand, 20.2 percent of generation Z aged 23 years and younger read online magazines. In comparison, 7.6 percent of baby boomers between 57 and 75 years read online magazines in Thailand.
Share of online magazine consumers in Thailand in 2019, by generation
According to the source, the generation groups are defined as follows:
Greater Generation refers to the cohort of people aged 76 years and older
Baby Boomer refers to the cohort of people aged between 57 to 75 years.
Generation X refers to the cohort of people aged between 42 to 56 years.
Generation Y refers to the cohort of people aged between 24 to 41 years.
Generation Z refers to the cohort of people aged 23 years and younger.
The study was conducted through quantitative research, field survey, and multi-stage sampling in which probability sampling method was also applied.
The date of survey was not explicitly indicated in the source. The date of survey used here was interpreted from the source context.
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NBTC (Thailand). (November 22, 2019). Share of online magazine consumers in Thailand in 2019, by generation [Graph]. In Statista. Retrieved October 04, 2024, from https://www.statista.com/statistics/1181176/thailand-share-of-online-magazine-consumers-by-generation/
NBTC (Thailand). "Share of online magazine consumers in Thailand in 2019, by generation." Chart. November 22, 2019. Statista. Accessed October 04, 2024. https://www.statista.com/statistics/1181176/thailand-share-of-online-magazine-consumers-by-generation/
NBTC (Thailand). (2019). Share of online magazine consumers in Thailand in 2019, by generation. Statista. Statista Inc.. Accessed: October 04, 2024. https://www.statista.com/statistics/1181176/thailand-share-of-online-magazine-consumers-by-generation/
NBTC (Thailand). "Share of Online Magazine Consumers in Thailand in 2019, by Generation." Statista, Statista Inc., 22 Nov 2019, https://www.statista.com/statistics/1181176/thailand-share-of-online-magazine-consumers-by-generation/
NBTC (Thailand), Share of online magazine consumers in Thailand in 2019, by generation Statista, https://www.statista.com/statistics/1181176/thailand-share-of-online-magazine-consumers-by-generation/ (last visited October 04, 2024)
Share of online magazine consumers in Thailand in 2019, by generation [Graph], NBTC (Thailand), November 22, 2019. [Online]. Available: https://www.statista.com/statistics/1181176/thailand-share-of-online-magazine-consumers-by-generation/