• Thailand: share of online newspaper consumer by generation 2019

According to a recent survey conducted on consumer behavior and media consumption in Thailand, 43.9 percent of generation Z aged 23 years and younger read online newspapers. In comparison, 16.2 percent of baby boomers aged between 57 and 75 years read such a newspaper in Thailand.

Share of online newspaper consumers in Thailand in 2019, by generation

Characteristic	Share of consumers
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Release date

November 2019

More information

Region

Thailand

Survey time period

April to June 2019

Number of respondents

10,000 respondents

Age group

15 years and older

Special properties

among online newspaper consumers in Thailand

Method of interview

Questionnaire and personal interview

Supplementary notes

According to the source, the generation groups are defined as follows:

Greater Generation refers to the cohort of people aged 76 years and older
Baby Boomer refers to the cohort of people aged between 57 to 75 years.
Generation X refers to the cohort of people aged between 42 to 56 years.
Generation Y refers to the cohort of people aged between 24 to 41 years.
Generation Z refers to the cohort of people aged 23 years and younger.

The study was conducted through quantitative research, field survey, and multi-stage sampling in which probability sampling method was also applied.

The date of survey was not explicitly indicated in the source. The date of survey used here was interpreted from the source context.