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Consumers preferred book formats Thailand 2019

As of March 2019, 71 percent of surveyed respondents in Thailand stated that they preferred to buy printed books from book stores. According to the survey result, printed books were still chosen among Thai respondents, though online book stores were also gaining popularity.

Preferred book formats to buy in Thailand as of March 2019

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Release date

April 2019



Survey time period

March 2019

Number of respondents

7,800 respondents

Special properties

among Thai respondents in which the specific count was not mentioned in the source. The number of respondents here referred to the respondents of the whole study

Supplementary notes

Original question: What are the book formats that Thai people prefer to buy?

The study was conducted through a platform analysis on focusing on online books transactions and survey questions which focused on book sales in Thailand.

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Statistics on "The digitalization in the media in Thailand"

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