The Whisky Exchange brand profile in the UK 2022
When it comes to beverage online shop users, brand awareness of The Whisky Exchange is at 47% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is The Whisky Exchange in the UK?
In total, 14% of UK beverage online shop users say they like The Whisky Exchange. However, in actuality, among the 47% of UK respondents who know The Whisky Exchange, 30% of people like the brand.
What is the usage share of The Whisky Exchange in the UK?
All in all, 12% of beverage online shop users in the UK use The Whisky Exchange. That means, of the 47% who know the brand, 26% use them.
How loyal are the customers of The Whisky Exchange?
Around 9% of beverage online shop users in the UK say they are likely to use The Whisky Exchange again. Set in relation to the 12% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around The Whisky Exchange in the UK?
In July 2022, about 10% of UK beverage online shop users had heard about The Whisky Exchange in the media, on social media, or in advertising over the past three months. Of the 47% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around The Whisky Exchange in the UK.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.