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Leading FMCG brands' household penetration in the United Kingdom (UK) 2018

This statistic presents the household penetration rate of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2018. That year, Heinz was the FMCG brand with the highest penetration rate in the UK, with 88.4 percent of households buying the brand. Warburtons and McVitie's ranked in second and third place, with penetration rates of 85.2 percent and 84.7 percent, respectively.

Household penetration rate* of leading fast moving consumer goods (FMCG) brands in the United Kingdom (UK) in 2018

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Source

Release date

March 2020

Region

United Kingdom

Survey time period

2018

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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