How high is the brand awareness of Drinks&Co in the UK? When it comes to beverage online shop users, brand awareness of Drinks&Co is at 41% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Drinks&Co in the UK? In total, 14% of UK beverage online shop users say they like Drinks&Co. However, in actuality, among the 41% of UK respondents who know Drinks&Co, 34% of people like the brand.
What is the usage share of Drinks&Co in the UK? All in all, 12% of beverage online shop users in the UK use Drinks&Co. That means, of the 41% who know the brand, 29% use them.
How loyal are the customers of Drinks&Co? Around 6% of beverage online shop users in the UK say they are likely to use Drinks&Co again. Set in relation to the 12% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Drinks&Co in the UK? In July 2022, about 13% of UK beverage online shop users had heard about Drinks&Co in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Drinks&Co in the UK.
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Drinks&Co brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022
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During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to Beverage online shops, which of the following brands do you like?
Brand usage: When it comes to Beverage online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to Beverage online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Drinks&Co brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022 [Graph]. In Statista. Retrieved September 12, 2024, from https://www.statista.com/forecasts/1252238/drinksandco-beverage-online-shops-brand-profile-in-the-uk
Statista. "Drinks&Co brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022." Chart. July 22, 2022. Statista. Accessed September 12, 2024. https://www.statista.com/forecasts/1252238/drinksandco-beverage-online-shops-brand-profile-in-the-uk
Statista. (2022). Drinks&Co brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022. Statista. Statista Inc.. Accessed: September 12, 2024. https://www.statista.com/forecasts/1252238/drinksandco-beverage-online-shops-brand-profile-in-the-uk
Statista. "Drinks&co Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Beverage Online Shop Users in The Uk in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252238/drinksandco-beverage-online-shops-brand-profile-in-the-uk
Statista, Drinks&Co brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022 Statista, https://www.statista.com/forecasts/1252238/drinksandco-beverage-online-shops-brand-profile-in-the-uk (last visited September 12, 2024)
Drinks&Co brand awareness, usage, popularity, loyalty, and buzz among beverage online shop users in the UK in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252238/drinksandco-beverage-online-shops-brand-profile-in-the-uk