Lay & Wheeler brand profile in the UK 2022
When it comes to beverage online shop users, brand awareness of Lay & Wheeler is at 32% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lay & Wheeler in the UK?
In total, 10% of UK beverage online shop users say they like Lay & Wheeler. However, in actuality, among the 32% of UK respondents who know Lay & Wheeler, 31% of people like the brand.
What is the usage share of Lay & Wheeler in the UK?
All in all, 8% of beverage online shop users in the UK use Lay & Wheeler. That means, of the 32% who know the brand, 25% use them.
How loyal are the customers of Lay & Wheeler?
Around 4% of beverage online shop users in the UK say they are likely to use Lay & Wheeler again. Set in relation to the 8% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Lay & Wheeler in the UK?
In July 2022, about 9% of UK beverage online shop users had heard about Lay & Wheeler in the media, on social media, or in advertising over the past three months. Of the 32% who know the brand, that's 28%, meaning at the time of the survey there's some buzz around Lay & Wheeler in the UK.
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