Drink Supermarket brand profile in the UK 2022
When it comes to beverage online shop users, brand awareness of Drink Supermarket is at 41% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Drink Supermarket in the UK?
In total, 15% of UK beverage online shop users say they like Drink Supermarket. However, in actuality, among the 41% of UK respondents who know Drink Supermarket, 37% of people like the brand.
What is the usage share of Drink Supermarket in the UK?
All in all, 15% of beverage online shop users in the UK use Drink Supermarket. That means, of the 41% who know the brand, 37% use them.
How loyal are the customers of Drink Supermarket?
Around 8% of beverage online shop users in the UK say they are likely to use Drink Supermarket again. Set in relation to the 15% usage share of the brand, this means that 53% of their customers show loyalty to the brand.
What's the buzz around Drink Supermarket in the UK?
In July 2022, about 14% of UK beverage online shop users had heard about Drink Supermarket in the media, on social media, or in advertising over the past three months. Of the 41% who know the brand, that's 34%, meaning at the time of the survey there's some buzz around Drink Supermarket in the UK.
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