iTunes brand profile in the United States 2022
When it comes to video-on-demand users, brand awareness of iTunes is at 77% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is iTunes in the United States?
In total, 13% of U.S. video-on-demand users say they like iTunes. However, in actuality, among the 77% of U.S. respondents who know iTunes, 17% of people like the brand.
What is the usage share of iTunes in the United States?
All in all, 12% of video-on-demand users in the United States use iTunes. That means, of the 77% who know the brand, 16% use them.
How loyal are the users of iTunes?
Around 7% of video-on-demand users in the United States say they are likely to use iTunes again. Set in relation to the 12% usage share of the brand, this means that 58% of their users show loyalty to the brand.
What's the buzz around iTunes in the United States?
In March 2022, about 10% of U.S. video-on-demand users had heard about iTunes in the media, on social media, or in advertising over the past four weeks. Of the 77% who know the brand, that's 13%, meaning at the time of the survey there's little buzz around iTunes in the United States.
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