Google Play Store brand profile in the United States 2024

How high is the brand awareness of Google Play Store in the United States?
When it comes to video-on-demand users, brand awareness of Google Play Store is at 88 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.

How popular is Google Play Store in the United States?
In total, 26 percent of U.S. video-on-demand users say they like Google Play Store. However, in actuality, among the 88 percent of U.S. respondents who know Google Play Store, 30 percent of people like the brand.

What is the usage share of Google Play Store in the United States?
All in all, 23 percent of video-on-demand users in the United States use Google Play Store. That means, of the 88 percent who know the brand, 26 percent use them.

How loyal are the users of Google Play Store?
Around 18 percent of video-on-demand users in the United States say they are likely to use Google Play Store again. Set in relation to the 23 percent usage share of the brand, this means that 78 percent of their users show loyalty to the brand.

What's the buzz around Google Play Store in the United States?
In February 2024, about 15 percent of U.S. video-on-demand users had heard about Google Play Store in the media, on social media, or in advertising over the past four weeks. Of the 88 percent who know the brand, that's 17 percent, meaning at the time of the survey there's little buzz around Google Play Store in the United States.

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