Russia: influencer advertising ad spending 2017-2027

The ad spending in the influencer advertising segment of the advertising market in Russia was forecast to continuously increase between 2023 and 2027 by in total 81.5 million U.S. dollars (+47.66 percent). The ad spending is estimated to amount to 252.51 million U.S. dollars in 2027.Find further information concerning the Advertising market and its segments. Here you can find the ad spending concerning the newspaper advertising segment of the advertising market in Israel and the ad spending concerning the advertising market in Hungary.

Ad spending of the influencer advertising market in Russia from 2017 to 2027 (in million U.S. dollars)

Characteristic	Ad spending in million U.S. dollars
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Influencer Advertising comprises all advertising fees paid directly to influencers (or to their person of trust or representative) for posting or streaming sponsored content (e.g., posts, videos, and/or stories) on social media in order to promote products or services to their followers. This sponsored content typically includes images, videos, live streams, and/or text.

The analysis excludes the values of giveaway products as well as the services that influencers receive in exchange for reviews, mentions, or giveaways for their followers.

Advertising spending that is allocated to paid social media campaigns with the goal of boosting or promoting influencer content on social media platforms is categorized as social media advertising.

Affiliate commissions (i.e., commissions that are paid to influencers when someone makes a purchase based on their content or links) as well as gross merchandise volume (GMV) of sponsored posts and live streams are excluded.

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