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Snapchat audience overview in Russia in 2020, by indicator

As of January 2020, with nearly eight million users across Russia, Snapchat was largely used by the female audience compared to male counterparts. The advertisement reach of the social media platform to the total population over 13 years old was measured at over six percent.

Snapchat audience overview in Russia as of January 2020, by indicator*

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Sources

Release date

February 2020

Region

Russia

Survey time period

As of January 2020

Age group

16-64 years

Special properties

Internet users

Supplementary notes

* The source clarifies that the figures are based on "extrapolations of data from Snapchat's self-service advertising tools (Jan 2020). Population data from the U.N.

** "Snapchat's tools do not publish audience data for genders other than 'male' and 'female', but the data that the platform reports for male and female audience do not sum to 100% of the total audience figure. Gender share figures reflect a share of total audience, so will not sum up to 100%."

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Statistics on "Social media in Russia "

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