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Snapchat audience overview in Russia in 2022, by indicator

Snapchat audience overview in Russia as of February 2022, by indicator

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In cooperation with
Release date

February 2022



Survey time period

as of February 2022

Age group

16-64 years

Special properties

Internet users

Supplementary notes

The source clarifies that "the audience figures may not represent the unique individuals, and may not match equivalent figures for the total active users base figures for reach vs. population and reach vs. internet users may exceed 100% due to duplicate and fake accounts, delays in data reporting, and differences between census counts and resident populations."

"Data is not available for all locations; figures based on available data only, using midpoint of published ranges."

"Snapchat's tools do not publish audience data for genders other than 'male' and 'female', but the data that the platform reports for male and female audience do not sum to 100% of the total audience figure. Gender share figures reflect a share of total audience, so will not sum up to 100%."

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Statistics on "Social media in Russia "

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