User reach of Snapchat, Twitter, and TikTok ads in Russia 2023

Published by A. Melkadze, Mar 24, 2023
Among the listed social media platforms, TikTok accounted for the largest user volume reached by adverts, measuring at 54.9 million active users countrywide as of January 2023. Snapchat ranked second with nearly eight million registered users.

User volume reached by advertisements on Snapchat, Twitter, and TikTok in Russia as of January 2023 (in millions)

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Release date

February 2023

Region

Russia

Survey time period

January 2023

Supplementary notes

TikTok's advertising audience figures are based on those aged 18 and above.

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Statistics on Social media in Russia

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