Vk.com users in Russia 2019, by age

As of November 2019, the largest user share of Vkontakte, one of the most popular social media platforms in Russia, was aged between 25 and 34 years, representing 31.7 percent of active users who chose to share their age on the platform. The second major age cluster on the website were 18-24-year-olds, occupying 22 percent of the total over the period under consideration.

Social media in Russia

    Russia is one of the leading countries in Europe by social media usage and the volume of active users. Thus, after a consistent annual growth over the last years, the number of active social media users in the country amounted to 70 million as of January 2020. By the third quarter of 2019, VKontakte ranked in the second place after YouTube by penetration rate, with a five percentage point difference with the leader.

Mail.ru Group in a nutshell

    Vk.com, along with Odnoklassniki and Moi Mir, other broadly employed platforms in the Russian speaking segment of the internet, belongs to Mail.ru Group. Mail.ru is the Russian internet company established in 1998, which is positioned among the largest internet enterprises in the country. In 2019, the group accounted for 18.8 billion Russian rubles in net profits, the main source of which was online advertising.