As of October 2023, the largest user share of VKontakte (VK) was aged between 35 and 44 years. The second major age cluster on the website were 25-to-34 year-olds, occupying around a quarter of the total over the period under consideration.
Social media in Russia
Russia is one of the leading countries in Europe by social media usage and the volume of active users. Thus, after a consistent annual growth over the last years, the number of active social media users in the country amounted to 106 million as of January 2023. Younger people are particularly active on social media, with 96 percent of Russians aged between 12 and 24 years using apps and websites for regular communication.
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Brand Analytics. (November 20, 2023). Age distribution of VK users in Russia as of October 2023 [Graph]. In Statista. Retrieved October 15, 2024, from https://www.statista.com/statistics/990462/vk-users-age-distribution-russia/
Brand Analytics. "Age distribution of VK users in Russia as of October 2023." Chart. November 20, 2023. Statista. Accessed October 15, 2024. https://www.statista.com/statistics/990462/vk-users-age-distribution-russia/
Brand Analytics. (2023). Age distribution of VK users in Russia as of October 2023. Statista. Statista Inc.. Accessed: October 15, 2024. https://www.statista.com/statistics/990462/vk-users-age-distribution-russia/
Brand Analytics. "Age Distribution of Vk Users in Russia as of October 2023." Statista, Statista Inc., 20 Nov 2023, https://www.statista.com/statistics/990462/vk-users-age-distribution-russia/
Brand Analytics, Age distribution of VK users in Russia as of October 2023 Statista, https://www.statista.com/statistics/990462/vk-users-age-distribution-russia/ (last visited October 15, 2024)
Age distribution of VK users in Russia as of October 2023 [Graph], Brand Analytics, November 20, 2023. [Online]. Available: https://www.statista.com/statistics/990462/vk-users-age-distribution-russia/