Ranking of social media platforms in Russia Q3 2019, by users share

Over the last years, YouTube has been the most popular social media platform in Russia, and by the third quarter of 2019, it accounted for 87 percent of users share countrywide. VK, or formerly Vkontakte, occupied the second position with an 83 percent penetration rate, while Linkedin, Twitch, and Tumblr were the least used platforms across the country over the period under consideration.  

Social media usage in Russia

   In 2019, the daily time spent on social media in Russia was recorded at nearly 2.5 hours per capita on average. The young population from 18 to 24 years was spending the largest share of its online time on YouTube every day. On the other hand, most active users of Instagram and Facebook in the country were aged 25 to 35 years.

Global overview

   From the global perspective, in January 2020, YouTube ranked second after Facebook, which remained the leading social media platform worldwide with about 2.5 billion active users. By 2021, YouTube’s audience was expected to reach 1.86 billion users globally.

Leading social media platforms in Russia as of 3rd quarter of 2019*, by penetration rate

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Release date

February 2019



Survey time period

Q3 2019

Age group

16-64 years

Special properties

Russian internet users

Supplementary notes

* The source clarifies that the"figures present users' owned self-reported behavior, and may not match the monthly active user figures or addressable advertising audience reach figures for each platform that we publish elsewhere in this report."

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Statistics on "Social media in Russia "

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