Skrill brand profile in the UK 2022
When it comes to digital payment users, brand awareness of Skrill is at 24% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Skrill in the UK?
In total, 4% of UK digital payment users say they like Skrill. However, in actuality, among the 24% of UK respondents who know Skrill, 17% of people like the brand.
What is the usage share of Skrill in the UK?
All in all, 2% of digital payment users in the UK use Skrill. That means, of the 24% who know the brand, 8% use them.
How loyal are the users of Skrill?
Around 2% of digital payment users in the UK say they are likely to use Skrill again. Set in relation to the 2% usage share of the brand, this means that 100% of their users show loyalty to the brand.
What's the buzz around Skrill in the UK?
In August 2022, about 2% of UK digital payment users had heard about Skrill in the media, on social media, or in advertising over the past three months. Of the 24% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Skrill in the UK.
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