Bumble brand profile in the UK 2023
When it comes to online dating users, brand awareness of Bumble is at 76 percent in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bumble in the UK?
In total, 28 percent of UK dating service users say they like Bumble.
What is the usage share of Bumble in the UK?
All in all, 24 percent of dating service users in the UK use Bumble.
How loyal are the users of Bumble?
Around 16 percent of dating service users in the UK say they are likely to use Bumble again. Set in relation to the 24 percent usage share of the brand, this means that 67 percent of their users show loyalty to the brand.
What's the buzz around Bumble in the UK?
In November 2023, about 24 percent of UK dating service users had heard about Bumble in the media, on social media, or in advertising over the past three months.