Bumble brand profile in the UK 2022
When it comes to dating service users, brand awareness of Bumble is at 72% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Bumble in the UK?
In total, 28% of UK dating service users say they like Bumble. However, in actuality, among the 72% of UK respondents who know Bumble, 39% of people like the brand.
What is the usage share of Bumble in the UK?
All in all, 21% of dating service users in the UK use Bumble. That means, of the 72% who know the brand, 29% use them.
How loyal are the users of Bumble?
Around 14% of dating service users in the UK say they are likely to use Bumble again. Set in relation to the 21% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Bumble in the UK?
In August 2022, about 21% of UK dating service users had heard about Bumble in the media, on social media, or in advertising over the past three months. Of the 72% who know the brand, that's 29%, meaning at the time of the survey there's some buzz around Bumble in the UK.
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