Badoo brand profile in the UK 2022
When it comes to dating service users, brand awareness of Badoo is at 63% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Badoo in the UK?
In total, 18% of UK dating service users say they like Badoo. However, in actuality, among the 63% of UK respondents who know Badoo, 29% of people like the brand.
What is the usage share of Badoo in the UK?
All in all, 18% of dating service users in the UK use Badoo. That means, of the 63% who know the brand, 29% use them.
How loyal are the users of Badoo?
Around 12% of dating service users in the UK say they are likely to use Badoo again. Set in relation to the 18% usage share of the brand, this means that 67% of their users show loyalty to the brand.
What's the buzz around Badoo in the UK?
In August 2022, about 20% of UK dating service users had heard about Badoo in the media, on social media, or in advertising over the past three months. Of the 63% who know the brand, that's 32%, meaning at the time of the survey there's some buzz around Badoo in the UK.
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