Match brand profile in the UK 2022
When it comes to dating service users, brand awareness of Match is at 77% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Match in the UK?
In total, 20% of UK dating service users say they like Match. However, in actuality, among the 77% of UK respondents who know Match, 26% of people like the brand.
What is the usage share of Match in the UK?
All in all, 14% of dating service users in the UK use Match. That means, of the 77% who know the brand, 18% use them.
How loyal are the users of Match?
Around 9% of dating service users in the UK say they are likely to use Match again. Set in relation to the 14% usage share of the brand, this means that 64% of their users show loyalty to the brand.
What's the buzz around Match in the UK?
In August 2022, about 16% of UK dating service users had heard about Match in the media, on social media, or in advertising over the past three months. Of the 77% who know the brand, that's 21%, meaning at the time of the survey there's little buzz around Match in the UK.
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