Hinge brand profile in the UK 2022
When it comes to dating service users, brand awareness of Hinge is at 55% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Hinge in the UK?
In total, 16% of UK dating service users say they like Hinge. However, in actuality, among the 55% of UK respondents who know Hinge, 29% of people like the brand.
What is the usage share of Hinge in the UK?
All in all, 14% of dating service users in the UK use Hinge. That means, of the 55% who know the brand, 25% use them.
How loyal are the users of Hinge?
Around 10% of dating service users in the UK say they are likely to use Hinge again. Set in relation to the 14% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Hinge in the UK?
In August 2022, about 10% of UK dating service users had heard about Hinge in the media, on social media, or in advertising over the past three months. Of the 55% who know the brand, that's 18%, meaning at the time of the survey there's little buzz around Hinge in the UK.
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