Zoosk brand profile in the UK 2022
How high is the brand awareness of Zoosk in the UK?
When it comes to dating service users, brand awareness of Zoosk is at 48% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoosk in the UK?
In total, 9% of UK dating service users say they like Zoosk. However, in actuality, among the 48% of UK respondents who know Zoosk, 19% of people like the brand.
What is the usage share of Zoosk in the UK?
All in all, 7% of dating service users in the UK use Zoosk. That means, of the 48% who know the brand, 15% use them.
How loyal are the users of Zoosk?
Around 5% of dating service users in the UK say they are likely to use Zoosk again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Zoosk in the UK?
In August 2022, about 4% of UK dating service users had heard about Zoosk in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Zoosk in the UK.
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When it comes to dating service users, brand awareness of Zoosk is at 48% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Zoosk in the UK?
In total, 9% of UK dating service users say they like Zoosk. However, in actuality, among the 48% of UK respondents who know Zoosk, 19% of people like the brand.
What is the usage share of Zoosk in the UK?
All in all, 7% of dating service users in the UK use Zoosk. That means, of the 48% who know the brand, 15% use them.
How loyal are the users of Zoosk?
Around 5% of dating service users in the UK say they are likely to use Zoosk again. Set in relation to the 7% usage share of the brand, this means that 71% of their users show loyalty to the brand.
What's the buzz around Zoosk in the UK?
In August 2022, about 4% of UK dating service users had heard about Zoosk in the media, on social media, or in advertising over the past three months. Of the 48% who know the brand, that's 8%, meaning at the time of the survey there's little to no buzz around Zoosk in the UK.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
