Lidl brand profile in the UK 2022
How high is the brand awareness of Lidl in the UK?
When it comes to grocery store customers, brand awareness of Lidl is at 97% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lidl in the UK?
In total, 44% of UK grocery store customers say they like Lidl. However, in actuality, among the 97% of UK respondents who know Lidl, 45% of people like the brand.
What is the usage share of Lidl in the UK?
All in all, 46% of grocery store customers in the UK use Lidl. That means, of the 97% who know the brand, 47% use them.
How loyal are the customers of Lidl?
Around 40% of grocery store customers in the UK say they are likely to use Lidl again. Set in relation to the 46% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Lidl in the UK?
In August 2022, about 24% of UK grocery store customers had heard about Lidl in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Lidl in the UK.
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When it comes to grocery store customers, brand awareness of Lidl is at 97% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lidl in the UK?
In total, 44% of UK grocery store customers say they like Lidl. However, in actuality, among the 97% of UK respondents who know Lidl, 45% of people like the brand.
What is the usage share of Lidl in the UK?
All in all, 46% of grocery store customers in the UK use Lidl. That means, of the 97% who know the brand, 47% use them.
How loyal are the customers of Lidl?
Around 40% of grocery store customers in the UK say they are likely to use Lidl again. Set in relation to the 46% usage share of the brand, this means that 87% of their customers show loyalty to the brand.
What's the buzz around Lidl in the UK?
In August 2022, about 24% of UK grocery store customers had heard about Lidl in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 25%, meaning at the time of the survey there's little buzz around Lidl in the UK.
Want more brand data?
Explore more Statista Brand Profiles. If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Statista Brand Profiler has you covered.
