Morrisons sales growth year-on-year in Great Britain 2015-2020

In the three months leading up to February 2020, Morrisons sales decreased by 2.7 percent compared to the same period a year earlier. From 2015 to the end of 2016, the company struggled with shrinking sales, with the second half of 2016 seeing the biggest decline. The beginning of 2019 saw a period with little growth as compared to 2017 and 2018, which regularly saw two percent or more in growth. The second half of 2019 and the start of 2020, saw multiple months with sales declining over two percent.

Company profile and market share

Wm Morrison Supermarkets plc is the fourth largest grocery retailer in the United Kingdom. It was founded in 1899 by William Morrison. The company operates primarily in Great Britain and holds a 10.4 percent share of the grocery market as of May 2019. The Bradford based companies market share has been stable at slightly over ten percent for the last three years. Morrisons is the smallest of the so called big four supermarkets (the others being Asda, Tesco, and Sainsbury’s).

Morrisons by the numbers

Morrisons operates 491 stores across the UK and served an average of 24 thousand customers per store per week in its last financial year. In 2017/18, the company made a gross profit of 633 million British pounds and had a total turnover of 17-26 billion pounds in the same financial year.

Percentage change in sales at Morrisons in Great Britain compared to a year earlier from January 2015 to February 2020*

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Release date

March 2020


United Kingdom (Great Britain)

Survey time period

12 weeks ending January 4, 2015 to 12 weeks ending February 23, 2020

Supplementary notes

* Data shows growth compared to the same period last year. Each period is for the 12 weeks ending on each given date.

Figures for January 2015 to December 2019 can be found in previous press releases published by Kantar.

Sales include expenditure through main store tills but exclude petrol and in-store concessions.

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Statistics on "Supermarkets in the UK"

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