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Morrisons sales growth year-on-year in Great Britain 2014-2019

Percentage change in sales at Morrisons in Great Britain compared to a year earlier from October 2014 to August 2019*

by Nils-Gerrit Wunsch, last edited Aug 29, 2019
Morrisons sales growth year-on-year in Great Britain 2014-2019 In the three months leading up to August 2019, Morrisons sales decreased by 2.7 percent compared to the same period a year earlier. From 2014 to the end of 2016, the company struggled with shrinking sales, with the end of 2014 and second half of 2016 seeing the biggest decline. The beginning of 2019 saw a period with little growth as compared to 2017 and 2018, which regularly saw two percent or more in growth.

Company profile and market share

Wm Morrison Supermarkets plc is the fourth largest grocery retailer in the United Kingdom. It was founded in 1899 by William Morrison. The company operates primarily in Great Britain and holds a 10.4 percent share of the grocery market as of May 2019. The Bradford based companies market share has been stable at slightly over ten percent for the last three years. Morrisons is the smallest of the so called big four supermarkets (the others being Asda, Tesco, and Sainsbury’s).

Morrisons by the numbers



Morrisons operates 491 stores across the UK and served an average of 24 thousand customers per store per week in its last financial year. In 2017/18, the company made a gross profit of 633 million British pounds and had a total turnover of 17-26 billion pounds in the same financial year.
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Percentage change in sales at Morrisons in Great Britain compared to a year earlier from October 2014 to August 2019*

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