Asda sales growth year-on-year in Great Britain 2014-2020

In the 12 weeks leading up to August 11th, 2019, sales at Asda decreased by 1.5 percent compared to the same period a year earlier. Between the 9th of November 2014 and the 26th of March 2017 Asda’s sales on the British market shrank. After that period its sales started to grow again even surpassing a growth rate of 2.5 percent four times till March 2019. However, in the second half of 2019 and early 2020 Asda saw a devastating decline in sales.

Competition by German discounters

The two discounters Aldi and Lidl had a higher sales growth in Britain than Asda during the entire period covered here. However, not only was the sales growth of both discounters higher than that of Asda but during the entire time frame it was higher than Asda’s peak growth of 3.7 percent in the twelve weeks leading up to July the 15th of 2018.

Other big grocers

While the two German discounters had a significant sales growth on the British market, other competitors, such as Tesco, Morrisons, and Sainsbury’s, struggled with their sales growth as much or more than Asda.

Percentage change in sales at Asda in Great Britain compared to a year earlier from September 2014 to February 2020*

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Release date

March 2020


United Kingdom (Great Britain)

Survey time period

12 weeks ending September 14, 2014 to 12 weeks ending February 23, 2020

Supplementary notes

* Data shows growth compared to the same period last year. Each period is for the 12 weeks ending on each given date.

Figures for January 2014 to January 2015 can be found in previous press releases published by Kantar.

Sales include expenditure through main store tills but exclude petrol and in-store concessions.

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