Share of new supermarkets opened by discount brands in the UK 2011-2021
In 2021, over two-thirds of all new supermarket openings were discount or value brands. This figure reached a peak in 2018, when three-quarters of all new openings were discount supermarkets. Aldi recently overtook Morrisons and became one of the so-called big four supermarkets in the UK, signaling that the share of new grocery stores opened by discount retail brands could continue to rise again.
