Pandora brand profile in the UK 2022
When it comes to jewelry owners, brand awareness of Pandora is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Pandora in the UK?
In total, 57% of UK jewelry owners say they like Pandora. However, in actuality, among the 94% of UK respondents who know Pandora, 61% of people like the brand.
What is the usage share of Pandora in the UK?
All in all, 52% of jewelry owners in the UK use Pandora. That means, of the 94% who know the brand, 55% own them.
How loyal are the owners of Pandora?
Around 42% of jewelry owners in the UK say they are likely to buy Pandora again. Set in relation to the 52% usage share of the brand, this means that 81% of their owners show loyalty to the brand.
What's the buzz around Pandora in the UK?
In September 2022, about 43% of UK jewelry owners had heard about Pandora in the media, on social media, or in advertising over the past three months. Of the 94% who know the brand, that's 46%, meaning at the time of the survey there's some buzz around Pandora in the UK.
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