H.Stern brand profile in the UK 2022
When it comes to jewelry owners, brand awareness of H.Stern is at 20% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is H.Stern in the UK?
In total, 5% of UK jewelry owners say they like H.Stern. However, in actuality, among the 20% of UK respondents who know H.Stern, 25% of people like the brand.
What is the usage share of H.Stern in the UK?
All in all, 4% of jewelry owners in the UK use H.Stern. That means, of the 20% who know the brand, 20% own them.
How loyal are the owners of H.Stern?
Around 2% of jewelry owners in the UK say they are likely to buy H.Stern again. Set in relation to the 4% usage share of the brand, this means that 50% of their owners show loyalty to the brand.
What's the buzz around H.Stern in the UK?
In September 2022, about 3% of UK jewelry owners had heard about H.Stern in the media, on social media, or in advertising over the past three months. Of the 20% who know the brand, that's 15%, meaning at the time of the survey there's little buzz around H.Stern in the UK.
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