Italy: top 10 online stores 2018, by revenue

The biggest online stores in Italy include international players like Amazon, Inc., Zalando SE or Apple, Inc. With a revenue of US$2, 468.1m amazon.it is leading the Italian e-commerce market directly followed by apple.com with US$456.9m. Third place went to zalando.it with over US$400.0m.

The top 5, mostly controled by international players

esselungaacasa.it is one of the top five online stores and the only one run by an Italian company. Esselunga Group is one of the largest retail store chain operating in northern and central Italy with numerous supermarket and superstores. Founded in 1957 in Milano, Italy, as of 2018 it has more than 24, 000 employees, 150 points of sale and generates a turnover of EUR8.0bn.

The Italian e-commerce market has a big potential

According to the Digital Market Outlook, the revenue in the B2C Italian e-commerce market amounts to US$13, 827.0m in 2018. The online sales are expected to show an annual growth rate (CAGR 2019-2023) of 10.4%, resulting in a market volume of US$23, 479.0m by 2023. Moreover and according to the same source, in 2018, 96% of total e-commerce purchases in Italy is domestic.