Top online stores Italy 2021

Amazon.it is leading the Italian e-commerce market, with e-commerce net sales of US$5,924 million in 2021 generated in Italy, followed by shein.com with US$1,102 million. Third place is taken by apple.com with revenues of US$730 million. Zalando.it is the fourth biggest online store in Italy with net sales of US$684 million in 2021.

For an extended ranking as well as rankings in specific product categories, please visit ecommerceDB.com.

The eCommerceDB provides detailed information for over 20,000 online stores in more than 50 countries, including detailed revenue analytics, competitor analysis, market development, marketing budget, and interesting KPIs, such as traffic, shipping providers, payment options, social media activity and many more.

Top online stores in Italy in 2021, by e-commerce net sales (in million U.S. dollar)

Characteristic	E-commerce revenue in million U.S. dollar
amazon.it	5,924
shein.com	1,102
apple.com	730
zalando.it	684
mediaworld.it	684
esselungaacasa.it	647
unieuro.it	507
ikea.com	391
privalia.com	355
zara.com	227

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Release date

June 2022

More information

Region

Italy

Survey time period

2021

Supplementary notes

The e-commerce market encompasses the sale of physical goods via a digital channel to a private end user (B2C). Incorporated in this definition are purchases via desktop computer (including notebooks and laptops) as well as purchases via mobile devices such as smartphones and tablets.

The following are not included in the e-commerce market: marketplace platforms only, digitally distributed services (e.g. travel tickets), online stores dedicated to digital media downloads or streams as well as online stores dedicated to B2B markets nor sales between private persons (C2C). Market volume, market growth and all monetary figures at store level refer to the annual e-commerce net sales after the deduction of returns.

For more information please visit our methodology page on ecommerceDB.com.