Desire to own products by luxury watch brands in the U.S. 2018

When interviewed regarding their desired luxury watch brands, 58 percent of the respondents in the United States stated that they wanted to own products from Rolex in 2018. Cartier, Omega and Tag Heuer were some of the other fancied brands among the surveyed U.S. consumers. Rolex was furthermore the most owned brand of luxury watches in the United States in 2018.

What is the leading brand of luxury watches in the world?
When you think of the word ‘luxury watches’, what is the first thing that comes in your mind? For many people, this term is synonymous with watches of the Swiss origin. Switzerland is famous for producing luxury watches of a very high quality with brands that are famous all over the world. This might be the reason why six of the top seven luxury watch brands in the world in terms of annual sales – in 2018 were all Swiss. Rolex was leading the ranking having collected a total of US$5.1 billion in sales during this period.

Which country is leading exporter of watches?
In 2018, Switzerland was the leading exporter of watches based on export value worldwide. The Swiss exported watches worth US$21.6 billion in that year – more than twice as much as that of the second leading exporter Hong Kong.

Which of these luxury watch brands would you like to own?

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Number of respondents

842 respondents

Age group

18 years and older

Special properties

respondents who know at least one luxury watch brand

Supplementary notes

Base: American online population, who go shopping at least once a year online or offline and who have bought at least one personal luxury item (new or used) by a popular luxury brand in the past 3 years.

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Statistics on "Luxury Watch Industry"

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